# Protein-Enriched Peanut Butters Skippy Created Peanut Butter Blended with Plant-Based Protein By Laura McQuarrie | Published 2020-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/enriched-peanut-butter References: [prnewswire](https://www.prnewswire.com/news-releases/the-makers-of-skippy-peanut-butter-introduce-a-trio-of-new-innovative-products-to-help-satisfy-your-protein-cravings-301070123.html) & [peanutbutter](http://www.peanutbutter.com/) Nut butter is known as a great source of natural protein but [Skippy](https://www.trendhunter.com/trends/genius-gourmet) is adding even more value to its peanut butter products with its new enriched peanut butter product. The creamy and chunky Peanut Butter [Blended](https://www.trendhunter.com/trends/shia-restaurant) with Plant-Based Protein boasts three additional grams of plant-based protein per serving, offering a total of 10 grams of plant-based protein per serving. Although bolstered with additional plant-based protein, the products are said to be as flavorful and spreadable as ever, sharing the consistency peanut butter lovers have come to expect from the brand. The 14-ounce Peanut Butter Blended with Plant-Based Protein jars are being touted as the first mainstream products of their kind, especially as they boast a squat design that helps customers avoid "peanut butter knuckles." Image Credit: Skippy ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-enriched Products:** Brands can extend their product lines by adding plant-based protein to create healthier and more nutritious versions of their existing products. - **Functional Nut Butters:** As consumers seek food that not only tastes good but also offers functional benefits, brands can create a range of nut butters with added functional ingredients such as protein, collagen, and adaptogens. - **Plant-based Protein Sources:** With the increasing demand for plant-based alternatives, companies can explore various plant-based protein sources such as pea protein, hemp protein, and soy protein to create innovative products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage the trend by creating a range of functional and protein-enriched products such as nut butters, snacks, and beverages. - **Health and Wellness:** The health and wellness industry can take advantage of the trend by promoting the benefits of protein-enriched and functional nut butters for everyday consumption and post-workout recovery. - **Sports Nutrition:** Sports nutrition brands can create a range of protein-enriched nut butters and spreads targeted at athletes and fitness enthusiasts to provide a convenient and portable source of plant-based protein. ## Related on Trend Hunter - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md) - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [Peanut Butter-Inspired Protein Bars](https://www.trendhunter.com/trends/genius-gourmet.md) - [Chickpea-Powered Chocolate Spreads](https://www.trendhunter.com/trends/mr-beans-protein-cream.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Brain-Boosting Nut Spreads](https://www.trendhunter.com/trends/brain-boosting-peanut-spread.md)