# Magnesium-Powered Deodorants The Crystal Magnesium Enriched Deodorant Sticks Condition the Skin By Michael Hemsworth | Published 2021-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/enriched-deodorant-sticks References: [drugstorenews](https://drugstorenews.com/crystal-enriches-deodorants-magnesium) & [thecrystal](https://www.thecrystal.com) The Crystal Magnesium Enriched Deodorant Sticks are a new lineup of personal care products for consumers that are formulated to deliver impressive protection against odor and more. The deodorants are made without the use of [aluminum](https://www.trendhunter.com/trends/w-aluminum-free-deodorant), corn starch or baking soda and are instead formulated with magnesium that makes them suitable for all skin types. The product is reported to deliver 24-hours of [odor protection](https://www.trendhunter.com/trends/affordable-wholebody-deodorant), while also being hypoallergenic, non-irritating, non-greasy and non-sticky. The Crystal Magnesium Enriched Deodorant Sticks come in five scent options to choose from including [Coconut + Vanilla](https://www.trendhunter.com/trends/vanilla-skin-deodorant), Lavender + Rosemary, Charcoal + Tea Tree Oil and Sea Salt + Sage. Priced at $10.99 each, the products are being launched now with a larger launch taking place in mid to late-March. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Magnesium-powered Personal Care:** Magnesium is being used to power personal care products, providing consumers with impressive protection against odor and disrupting the traditional deodorant market. - **Aluminum-free Deodorant:** The creation of aluminum-free deodorants is a growing trend, providing consumers with alternatives amidst concerns over potential health risks. - **Natural Ingredients in Personal Care:** A trend towards using natural ingredients, such as magnesium, in personal care products is emerging, reflecting a growing concern for sustainable and eco-friendly skincare products. ### Industries Being Reshaped - **Personal Care Industry:** Personal care companies can capitalize on the trend of using natural ingredients and aluminum-free deodorants by incorporating them into their product lines. - **Eco-friendly Industry:** The use of magnesium and natural ingredients in personal care can provide an opportunity for eco-friendly companies to expand their product offerings into the personal care market. - **Wellness Industry:** The trend of using natural, sustainable, and non-toxic ingredients in personal care aligns with the wellness industry's values, providing an opportunity for companies to appeal to conscious consumers seeking healthier options. ## Related on Trend Hunter - [Mineral Deodorant Sticks](https://www.trendhunter.com/trends/mineral-deodorant-stick.md) - [Mineral Crystal Deodorants](https://www.trendhunter.com/trends/mineral-crystal-deodorant.md) - [Calming Deodorant Sprays](https://www.trendhunter.com/trends/calming-deodorant-spray.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Himalayan Deodorant Stones](https://www.trendhunter.com/trends/himalayan-deodorant-stone.md) - [Vitamin-Enriched Free-From Deodorants](https://www.trendhunter.com/trends/w-aluminum-free-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md)