# CBD-Infused Coconut Water Vita Coco is Launching a Sparkling, Enriched Coconut Water with CBD By Laura McQuarrie | Published 2019-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/enriched-coconut-water References: [bevnet](https://www.bevnet.com/news/2019/expo-west-gallery-hemp-cbd-drinks#pic-18) & [vitacoco](https://www.vitacoco.com/) In addition to offering a variety of refreshing coconut water beverages in fun flavors and sparkling formats, Vita Coco is planning to introduce an all-new enriched coconut water beverage with CBD. Just in time for the summer season, Vita Coco will be launching its new coconut water drink in July. The CBD-infused sparkling coconut water product is sold in a 12-ounce can that contains 20 milligrams of full-spectrum hemp oil. While coconut oil is first and foremost known for its refreshing, hydrating qualities, this new product also offers replenishing and soothing benefits. The CBD-infused coconut water is set to be introduced in a unique Cloved Orange flavor. With CBD-infused teas, sodas, sparkling water and beyond, a range of innovative products like this one are rapidly filling a new beverage category that couldn't have existed just a few years ago. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cbd-infused Beverages:** The introduction of CBD-infused coconut water showcases the growing trend of incorporating CBD into beverages. - **Sparkling Coconut Water:** The launch of sparkling CBD-infused coconut water taps into the trend of consumers seeking unique and refreshing beverage options. - **Full-spectrum Hemp Products:** The use of full-spectrum hemp oil in the CBD-infused coconut water highlights the trend of utilizing hemp-based ingredients for their potential health benefits. ### Who This Affects Most - **Beverage Industry:** The development of CBD-infused coconut water represents a disruptive innovation opportunity within the beverage industry, creating a new subcategory of CBD-infused beverages. - **Cannabis Industry:** The incorporation of CBD in coconut water opens up opportunities for collaboration and expansion in the cannabis industry, bridging the gap between CBD and the beverage market. - **Wellness Industry:** The inclusion of CBD in coconut water aligns with the wellness industry's focus on offering functional beverages with additional health benefits, creating a new avenue for wellness-focused products. ## Related on Trend Hunter - [Functional Fruity Cannabis Drinks](https://www.trendhunter.com/trends/cbd-living-mango-guava.md) - [CBD-Infused Bottled Waters](https://www.trendhunter.com/trends/purified-bottled-water.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Refreshing Coconut Water Cocktails](https://www.trendhunter.com/trends/spiked-sparkling-coconut-water.md) - [Push-Cap CBD Beverages](https://www.trendhunter.com/trends/karma-culture.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/cannabisinfused-sparkling-waters.md) - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md)