# Microdose-Friendly Enriched Cannabis Beverages BRĒZ is Enriched with the Inclusion of Lion's Mane By Kalin Ned | Published 2023-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/enriched-cannabis-beverage References: [drinkbrez](https://www.drinkbrez.com/products/lemon)  Answering the consumer demand for offerings that embrace the health and wellness movement, this enriched cannabis beverage offers a euphoric social experience with calming and focus-driving undertones. Dubbed [BRĒZ](https://www.trendhunter.com/trends/brez-tonics), the product is described as "microdosed cannabis and mushrooms in a can." The enriched cannabis beverages' formula combines THC, CBD, and [Lion's Mane](https://www.trendhunter.com/trends/brez) mushroom extract. The product is approachable and guarantees a lack of reported hangovers or regrets due to the harmonizing effects of the combined ingredients. BRĒZ features 2.5 mg THC, 5 mg CBD, and 25 mg Lion's Mane derived from 1600 mg fruiting bodies. The enriched cannabis beverage is vegan, non-GMO, gluten-free, and contains only 30 calories per serving. This further enhances its appeal. Image Credit: BR?Z ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 60% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Enriched Cannabis Beverages:** The trend of enriched cannabis beverages offers an opportunity for companies to tap into the growing demand for health-focused and socially-oriented products. - **Microdosing:** Microdosing cannabis and mushrooms in a can presents a disruptive innovation opportunity to cater to consumers seeking a controlled and customized experience. - **Functional Mushroom Extracts:** The inclusion of Lion's Mane mushroom extract in enriched cannabis beverages opens up a new market segment for companies looking to capitalize on the health benefits and popularity of functional mushrooms. ### Who This Affects Most - **Cannabis:** The cannabis industry can explore the potential of enriched cannabis beverages to expand their product offerings and target health-conscious consumers. - **Beverage:** The beverage industry has an opportunity to innovate by incorporating functional mushroom extracts, such as Lion's Mane, into their drinks to attract consumers seeking wellness-oriented beverages. - **Health and Wellness:** The health and wellness industry can leverage the trend of enriched cannabis beverages to provide novel products that combine the therapeutic properties of cannabis and functional mushrooms. ## Related on Trend Hunter - [Microdosing Social Tonics](https://www.trendhunter.com/trends/brez.md) - [Feel-Good Functional Tonics](https://www.trendhunter.com/trends/brez-tonics.md) - [Bold Hemp-Derived Spirits](https://www.trendhunter.com/trends/brez-spirit.md) - [Refreshing Adaptogen Tonics](https://www.trendhunter.com/trends/brez-flow.md) - [Adaptogenic THC Spritzes](https://www.trendhunter.com/trends/ruby-red-ranch-water.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md) - [Ready-to-Mix Functional Beverages](https://www.trendhunter.com/trends/brelixi.md) - [Mushroom-Enhanced Nitro Cold Brews](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew.md) - [Low-Dose Cactus Waters](https://www.trendhunter.com/trends/magic-cactus.md)