# Mongrel-Morphing Campaigns ENPA's 'Petize Yourself' Encourages Walking in Puppies' Paws By Amelia Roblin | Published 2010-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/enpa-s-petize-yourself References: [adsoftheworld](http://adsoftheworld.com/media/online/enpa_society_for_the_protection_of_animals_petize_yourself) & [comunicazionesviluppoenpa.org](http://comunicazionesviluppoenpa.org/petizeyourself/) ENPA's 'Petize Yourself' is effective. The online activity encourages web users to essentially turn their own faces into those of household pets in order to communicate a message about relating to voiceless living creatures. ENPA's Petize Yourself lets you insert your own picture into the cut-out face of a dog. You then select your preferred breed and begin the photo editing process of becoming a canine yourself. Brought to you by the [Lowe Pirella](https://www.trendhunter.com/trends/holiday-house-kits) Fronzoni Milano agency for the [Society for the Protection of Animals](https://www.trendhunter.com/trends/berry-fertility), this puppy-loving program is good fun, and all in the name of [animal rights awareness](https://www.trendhunter.com/trends/catswe). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Virtual Petizing:** Creating virtual platforms that allow users to transform their own faces into animals can disrupt traditional forms of communication and raise awareness for causes. - **Animal Advocacy Campaigns:** Developing innovative campaigns that engage users through interactive experiences can revolutionize the way people understand and support animal rights. - **Web-based Awareness Activities:** Designing online activities that utilize user-generated content to spread messages can offer new opportunities for organizations to raise awareness about important issues. ### Who This Affects Most - **Advertising and Marketing:** Advertising and marketing agencies can leverage virtual petizing technology to create impactful campaigns for clients, generating buzz and increasing brand awareness. - **Nonprofit Organizations:** Nonprofit organizations focused on animal rights can utilize interactive campaigns like ENPA's 'Petize Yourself' to engage with a wider audience and promote their cause effectively. - **Digital Platforms and App Development:** Companies specializing in digital platforms and app development can explore creating user-friendly applications that allow individuals to transform their own faces into animals, enhancing user engagement and creativity. ## Related on Trend Hunter - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Cheeky Pet Insurance Campaigns](https://www.trendhunter.com/trends/onepack-plan.md) - [AI-Enhanced Pet Adoption Photos](https://www.trendhunter.com/trends/personality-pics.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [AI Pet Photo Generators](https://www.trendhunter.com/trends/pawfoto.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [AI-Generated Pet Teasers](https://www.trendhunter.com/trends/i-want-a-puppy-kitten-studios.md)