# Enormous Eyelash Drug Bimatoprost By Alex Covert | Published 2007-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/enormous-eyelash-drug-bimatoprost References: [medgadget](http://www.medgadget.com/archives/2007/11/the_fight_is_on_for_drug_that_lengthens_eyelashes.html) In sounds like those who love their eyelashes big and beautiful can soon throw away their mascara and stick-ons. It seems that a main ingredient (bimatoprost ophthalmic solution) in a popular glaucoma medicine has the added side effect of causing eyelashes to grow. This has caught the attention of companies who are interested in further developing this into an honest-to-goodness [eyelash-fertilizer](https://www.trendhunter.com/trends/daily-practices). **Implications** - The idea of having longer eyelashes is regarded as an attractive physical trait. Cosmetic companies attempt to satisfy the need for lush lashed with products such as mascara and [falsies](https://www.trendhunter.com/trends/impress-falsies). Though these products are readily available, consumers continue to seek eyelash innovations that have longer, more natural-looking results. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Eyelash-fertilizer Development:** Companies are exploring further development of bimatoprost ophthalmic solution for eyelash growth, which has caught the attention of cosmetic companies looking to offer better eyelash innovations. - **Longer, Natural-looking Eyelash Trend:** Consumers crave longer, more natural-looking eyelash innovations, leading to the need for products with better results, such as bimatoprost ophthalmic solution. - **Eyelash Enhancement Alternatives Trend:** As consumers become more aware of the potential harmful effects of constant mascara and falsies use, they are increasingly turning to eyelash-enhancing alternatives like bimatoprost ophthalmic solution. ### Where This Applies - **Cosmetics:** The cosmetic industry can continue to improve and innovate with the use of bimatoprost ophthalmic solution for eyelash growth, leading to more effective and natural-looking eyelash products. - **Pharmaceuticals:** Pharmaceutical companies can capitalize on the side effect of bimatoprost ophthalmic solution for cosmetics, leading to the development of more dual-purpose medications with added beauty benefits. - **Beauty Salons:** Beauty salons can incorporate bimatoprost ophthalmic solution into their service offerings, providing customers with greater options for achieving longer, more natural-looking eyelashes without the use of mascara or falsies. ## Related on Trend Hunter - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Irritant-Free Lash Serums](https://www.trendhunter.com/trends/neora.md) - [Next-Gen Lash Serums](https://www.trendhunter.com/trends/groa.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md)