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# Wooden Wildlife
Enormous Champion's Kingdom Animalia Toys Are Eco-Simple

By Andrew Robichaud | Published 2009-06-06 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/enormous-champions-kingdom-animalia
References: [psfk](http://www.psfk.com/2009/06/design-inspiration-kingdom-animalia.html) & [enormouschampion](http://enormouschampion.com/)

Toys come with sounds, lights and a whole lot of movement these days. The husband-and-wife team (Jason Wong, Jordan Provost) that run Enormous Champion, an [arts and crafts company](https://www.trendhunter.com/trends/wooden-kitchen-tools) out of Brooklyn, NY, are bringing back good ol’ simplicity.

The Kingdom Animalia collection is comprised of 15 [wooden animal toys](https://www.trendhunter.com/trends/cul-de-sac-japon-x-karimoku-furniture) stained with non-toxic finishes housed in recycled cardboard packaging. I know it’s not an iPod or a PS3, but these guys are fun, cute and simple (Oh, the finer things in life).

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 31% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Toys:** Enormous Champion's Kingdom Animalia toys use non-toxic finishes and recycled packaging, indicating a trend towards environmentally conscious toys.
- **Back-to-basics Toys:** Enormous Champion's wooden animal toys reflect a trend towards simpler, more classic toys without the bells and whistles of modern toys.
- **Handmade and Artisanal Toys:** Enormous Champion's Kingdom Animalia collection showcases a trend towards handmade, high-quality toys that are not mass-produced.

### Industries Being Reshaped

- **Toy Manufacturing:** The toy manufacturing industry can incorporate non-toxic and recycled materials into their products to appeal to environmentally-conscious consumers.
- **Arts and Crafts:** The arts and crafts industry can focus on creating high-quality, handmade toys that appeal to consumers looking for unique and artisanal products.
- **Sustainable Packaging:** The sustainable packaging industry can provide eco-friendly packaging options for toy manufacturers looking to reduce waste and make their products more environmentally friendly.

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