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# Wine Vending Machines
Paired Wine's Enomatic Machines Enhance the Tasting Experience

By Jana Pijak | Published 2016-01-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/enomatic-machines
References: [dnainfo](https://www.dnainfo.com/chicago/20160113/boystown/wine-vending-machines-have-arrived-at-paired-wine-boystown)

Chicago's Paired Wine club is a company that offers private events and interactive tastings, now made more immersive with the help of some enomatic machines. Four wine vending machines have recently been installed inside Paired Wine's tasting space along with a touchscreen-activated machine that provides users with signature food and beverage pairings.

For example, users can learn what type of Rioja, Chanti or PInot Noir pairs best with a Mexican feast. In addition to offering food and wine pairings, this machine also delves into specific meal ideas, giving users a sense of history and introducing them to signature flavors that are synonymous with specific cultural groups.

Paired Wine's enomatic machines make the wine tasting experience more memorable for visitors while its food pairing station provides those who love to entertain with endless meal ideas.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 65% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Interactive Wine Tastings:** Opportunity for wine clubs and tasting rooms to enhance the tasting experience by incorporating interactive enomatic machines.
- **Personalized Food and Wine Pairings:** Potential for food and beverage industries to create touchscreen-activated machines that offer personalized food and wine pairings.
- **Cultural Culinary Exploration:** Opportunity for companies to introduce consumers to signature flavors and meal ideas from different cultural groups through enomatic machines.

### Sectors Adopting This

- **Wine Clubs and Tasting Rooms:** Opportunity for wine clubs and tasting rooms to attract and engage visitors with enomatic machines that enhance the tasting experience.
- **Food and Beverage Industry:** Potential for food and beverage industries to leverage touchscreen-activated machines to provide personalized food and wine pairings.
- **Culinary Tourism:** Opportunity for companies in the culinary tourism industry to incorporate enomatic machines that showcase signature flavors and meal ideas from different cultural groups.

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