# Inflatable Food Campaigns The ENO Balloon Ads Lighten the Effects of Indigestion By Amelia Roblin | Published 2011-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eno-balloon-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/eno_food_balloon_burger) & [grey](http://www.grey.com/) It's such a frustrating feeling to have that delicious pizza sit like a brick in your stomach, but these ENO balloon ads offer a way to lighten the weight of that once-scrumptious supper in your stomach. Portraying tiger shrimp, [a hamburger](https://www.trendhunter.com/trends/burger-kings-new-campaign) and a whole lobster as those [inflatable foil helium balloons](https://www.trendhunter.com/trends/giant-inflatables), the [Grey Group](https://www.trendhunter.com/trends/grey-colombia) advertising agency of Hong Kong diffuses discomfort with a bit of hot air. Promoting a product that alleviates acid reflux, heartburn and indigestion, these playful prints turn a painful problem into a lighthearted inconvenience. Literally offering a way to "Make a heavy meal light," the ENO balloon ads are a breath of fresh air. Next time you overeat, you'll be sure to remember this pumped-up campaign. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Inflatable Food Ads:** The playful use of inflatable foil helium balloons in food advertisements can be leveraged to attract more customers for food industry players. - **Humorous Medical Ads:** There is an opportunity to create humorous medical ads like the ENO Balloon Ads to promote pharmaceutical products in the health industry. - **Medical Product Promotion:** Medical product companies can explore promoting their products in a more playful and relatable manner like ENO's campaign. ### Industries Being Reshaped - **Advertising:** The ENO Balloon Ads is a perfect example of how advertising companies can produce creative and innovative campaigns to attract more customers - **Food:** Food industry players can adopt playful and creative advertising campaigns to lure more customers into trying their products, such as the use of the ENO Balloon Ads on their marketing efforts. - **Pharmaceutical:** Pharmaceutical companies can explore creating humorous ads to promote their products in a less formal and more relatable manner, like ENO's balloon ads. ## Related on Trend Hunter - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Digestive Discomfort-Focused Supplements](https://www.trendhunter.com/trends/digestive-discomfort.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Indulgent Antacid Tablets](https://www.trendhunter.com/trends/strawberry-milkshake-onthego.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md)