# Progressive Traveler Programs Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops' By Kanesa D | Published 2023-11-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/ennismore-1 References: [skift](https://skift.com/2023/11/06/ennismore-launches-twist-on-hotel-loyalty-5-rooms-and-surprise-trips/) & [group.accor](https://group.accor.com/en/brands/ennismore-lifestyle-collective/ennismore)  [Ennismore](https://www.trendhunter.com/trends/disloyalty) continues to revolutionize the concept of loyalty programs with its latest offering, Dis-loyalty [Drops](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio). In its ongoing quest to stand out from traditional, generic loyalty programs, Ennismore adopts a paid subscription model that empowers members to race for exclusive experiences. Starting on November 9, Dis-loyalty members will have access to nine limited-edition "drops," which introduce an element of excitement and exclusivity to its existing loyalty benefits. These drops include remarkable opportunities such as securing $5 rooms in select cities, organizing festive dinner parties for groups of 10, and winning free trips to European destinations like Paris, Amsterdam, Lille, or Brussels. Inspired by sneaker brands like Nike and [Adidas](https://www.trendhunter.com/trends/tokenproof-and-adidas), the new Ennismore enhancement aims to create a sense of urgency and incentivize consumers to respond to exclusive deals quickly. To participate in this exclusive offering, members pay an $18 monthly fee. The promotion is set to run until December 21. Image Credit: Ennismore ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 28% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Paid Subscription Model:** Ennismore adopts a paid subscription model to revolutionize loyalty programs and bring exclusivity to its offerings. - **Limited-edition Drops:** Ennismore introduces limited-edition drops to its loyalty program, inspired by sneaker brands like Nike and Adidas. - **Sense of Urgency:** Ennismore creates a sense of urgency to incentivize consumers and encourage quick responses to exclusive deals. ### Where This Applies - **Hospitality:** The hospitality industry can adopt paid subscription models to enhance loyalty programs and offer exclusive experiences to customers. - **Fashion:** Fashion brands can incorporate limited-edition drops into their loyalty programs, drawing inspiration from sneaker brands to create excitement and exclusivity. - **E-commerce:** E-commerce platforms can utilize a sense of urgency in their promotions to encourage quick responses from customers and boost sales. ## Related on Trend Hunter - [Anti-Loyalty Memberships](https://www.trendhunter.com/trends/disloyalty.md) - [Hospitality Loyalty Programs](https://www.trendhunter.com/trends/millennium-hotels-and-resorts.md) - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Fast-Track Loyalty Programs](https://www.trendhunter.com/trends/diamond-reserve.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Phygital Membership Programs](https://www.trendhunter.com/trends/selfridges-unlocked.md) - [Travel Rewards Platforms](https://www.trendhunter.com/trends/hostel-hop.md)