# Geometric Skull Packaging ENNA Energy Drink is Encased in a Macabre Can By Susan Keefe | Published 2012-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/enna-energy-drink References: [lovelypackage](http://lovelypackage.com/enna/) & [behance.net](http://www.behance.net/gallery/ENNA/2668649) Created as fuel for [avid skaters and gamers](https://www.trendhunter.com/trends/red-bull-tetris), ENNA energy drink is sporting packaging that is as extreme as the product's primary demographic. The beverage's [bold branding](https://www.trendhunter.com/trends/beverage-packaging-design) is the handiwork of designer Nemanja Cubrovic, who crafted a geometric rendering of a slightly foreboding skull. Appealing to the somewhat macabre leanings of ENNA's customers, no other word can explain this can other than "sick," in a good way of course. Looking like a skull carved from a semi-precious stone, the ENNA emblem seems to glow as it surveys you menacingly from its lofty perch on the grocery store shelves. Beckoning consumers to the product through a strange psychological medley of intimidation and allure. Sure to capture the imagination of the average skateboard toting sixteen-year-old boy, ENNA energy drink is swathed in packaging that begs to be noticed. Alluring and leering, the ENNA [energy drink emblem](https://www.trendhunter.com/trends/awake-energy-drink) is foreboding and beautiful. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Bold Branding:** There is an opportunity for companies to create packaging with bold and unique branding to capture the attention of targeted demographics. - **Macabre Imagery:** Products featuring macabre and slightly intimidating imagery are likely to appeal to younger generations and could be used to create a distinct brand identity. - **Psychological Medley:** There is a trend towards creating packaging that uses a variety of psychological triggers to attract, intimidate, and evoke feelings of desire in consumers. ### Who This Affects Most - **Energy Drink Industry:** Energy drink companies can differentiate themselves by incorporating striking visuals and unique branding into their packaging to attract a younger demographic. - **Skateboard Industry:** Skateboard companies can tap into this trend of macabre imagery by incorporating it into their products and marketing messages to attract young consumers. - **Retail Industry:** Retail companies can capitalize on the trend towards psychological medley in packaging design by offering design services that utilize a variety of visual and emotional cues to help their clients stand out on store shelves. ## Related on Trend Hunter - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Edgy Vitality Beverages](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Slasher-Inspired Energy Products](https://www.trendhunter.com/trends/hack-n-slash-collectors-box.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)