The steamy Eniko Mihalik Chantelle Fall 2011 campaign takes viewers behind bedroom doors with an array of sizzling, barely there styles that scream seduction. Lensed by Camilla Akrans, who has teamed up before with Mihalik, the shoot features a variety of provocative poses that showcase undergarments worthy of envy. From lace to sheer, bustiers, garter belts and more, Chantelle's collection promises women the sexy look and feel, no matter their taste.
Mihalik is no stranger to barely-there shoots, serving as one of Terry Richardon's muses for some time, a photographer notorious for taking risque to the next level. Fashion Gone Rogue says, "Eniko gives the latest collection the bombshell treatment," and there is no question about that!
Implications - Ad campaigns infused with sexual imagery are proof that the old "sex sells" adage stands true in the marketing world. Whether the product is related to sexuality or not, racy, boundary-pushing images attract public and media attention and fulfill certain fantasies and ideals for both male and female consumers.