# Masculine Hybrid Skincare Ranges Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues By Michael Hemsworth | Published 2024-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/enhanse-mens-skincare References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-26/introducing-men-rsquo-s-hybrid-skincare-brand-enha/) & [enhanse](http://enhanse.com/)  Enhanse men's hybrid skincare is a new range of products from co-founder of Dundas and Dundas Beauty Evangelo Bousis that's formulated with supporting skin and blurring imperfections in mind. The skincare products will work diligently for men looking to [simplify their grooming routines](https://www.trendhunter.com/trends/skincare-routine), while also incorporating [color-correcting properties](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer) into their regime. The products include the Super Clean facial cleanser, Mattifying Milk, Jet Set Face, Jet Set Body and Enhansed Eyes+, which are each formulated with beneficial skincare ingredients. The products also feature ingredients to combat hyperpigmentation and cover problem areas in a single step. Enhanse men's hybrid skincare aims to destigmatize skin and makeup products for men that take a luxury approach without the associated price tag. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 78% | Freshness: 23% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Luxury Men's Skincare:** Opportunity for luxury brands to introduce high-end skincare tailored specifically for men in the hybrid skincare category. - **Simplified Grooming Routines:** Potential for grooming brands to innovate with products that simplify men's skincare routines by combining multiple benefits in one. - **Color-correcting Skincare:** Chance for beauty companies to create skincare products for men that not only enhance skin but also provide color-correcting properties. ### Industries Being Reshaped - **Beauty and Cosmetics:** Beauty companies can tap into the growing market of men's skincare by developing hybrid products that blur the lines between skincare and makeup. - **Luxury Goods:** Luxury brands have the opportunity to expand into the men's skincare market by offering high-quality, luxury hybrid skincare solutions. - **Grooming Products:** Grooming brands can disrupt the market by creating innovative products that streamline men's skincare routines while providing effective solutions for common skin issues. ## Related on Trend Hunter - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Advanced Men's Skincare Creams](https://www.trendhunter.com/trends/men-skin.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Men-Targeted Skincare Regimes](https://www.trendhunter.com/trends/antiaging-skincare-set.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Men-Focused Age Defence Skincare](https://www.trendhunter.com/trends/nivea-mens.md) - [Cactus-Based Men's Skincare Products](https://www.trendhunter.com/trends/dior-sauvage-mencare.md) - [Hybrid Skin Products](https://www.trendhunter.com/trends/barrier-boost.md) - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md)