# Family-Friendly Performance Drinks The Daily Edge Enhanced Fruit Drink is Light and Refreshing By Michael Hemsworth | Published 2020-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/enhanced-fruit-drink References: [bevnet](https://www.bevnet.com/news/2020/daily-edge-launches-line-of-enhanced-fruit-drinks) & [dailyedgedrinks](https://dailyedgedrinks.com) The Daily Edge Enhanced Fruit Drink is a range of products that are targeted towards families who want to stay supported when spending time getting active outdoors and/or during sports. The drink takes a more approachable direction when it comes to delivering a functional beverage for consumers that is ideal for all members of the family to enjoy. This is thanks to a low-sugar and calorie profile that is 100% natural, caffeine-free, dairy-free and achieved using non-GMO ingredients. The drinks come in four flavor varieties including Coconut Citrus, Berry Punch, Blood Orange Mango and Tropical Ginger. Founder of Daily Edge spoke on the [Daily Edge Enhanced Fruit Drinks](https://www.trendhunter.com/trends/huel-daily-greens) saying, "Daily Edge was created to be ‘the’ drink for the active family. Our goal is to be a family brand, as we have approachability on multiple levels. We truly wanted to provide great flavor and a natural performance boost for everyone in the family – from younger children to parents, alike. We believe that [increasing hydration levels](https://www.trendhunter.com/trends/raw-hydrate) and gut support are the best ways to provide that boost. We feel that there is an opportunity to improve on the current drink options in the [gut support and sports drink segments](https://www.trendhunter.com/trends/killer-fruit). Making something that appeals to the active family at all levels is priority number one.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Family-friendly Performance Drinks:** There is a growing need for functional beverages that can cater to all the members of the family while offering natural performance hydration and gut support. - **Low-calorie Natural Drinks:** Consumers are increasingly aware of the importance of healthy drinks, which has led to the demand for low-sugar and calorie, 100% natural drinks that are free of caffeine and dairy. - **Approachable Health Beverages:** With more people getting interested in the health and wellness sphere, there is a need for approachable health drinks that appeal to consumers on multiple levels, by providing great flavor and natural performance boost to everyone in the family. ### Industries Being Reshaped - **Sports Drink Industry:** The demand for innovative and natural sports drinks with gut support and low-calorie profiles presents an opportunity for disruption and growth in the sports drink industry. - **Beverage Industry:** The market for natural, low-calorie, and approachable health beverages is expanding, creating an opportunity for disruption and innovation for companies in the beverage industry. - **Family Health & Wellness Industry:** The need for approachable health drinks that appeal to all members of the family is creating an opportunity for disruption and innovation in the family health and wellness industry. ## Related on Trend Hunter - [Canned Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/punchy-everyday-hydration.md) - [Modern Athlete-Focused Performance Beverages](https://www.trendhunter.com/trends/dryp-hydration.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Nutritious Grab-and-Go Beverages](https://www.trendhunter.com/trends/elevate.md) - [Low-Sugar Active Lifestyle Drinks](https://www.trendhunter.com/trends/boost-drinks.md) - [Athletic Demand-Driven Beverages](https://www.trendhunter.com/trends/new-boost-drinks.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md) - [Functional Uplifting Citrus Refreshments](https://www.trendhunter.com/trends/heywell-orange-mango.md)