# Collagen-Enhanced Coconut Water Coco Luxe Makes Refreshing Functional Drinks By Laura McQuarrie | Published 2019-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/enhanced-coconut-water References: [newhope](https://www.newhope.com/food-and-beverage/unboxed-11-collagen-infused-foods-inner-glow/gallery?slide=10) & [cocoluxelife](https://www.cocoluxelife.com) Ultra-hydrating coconut water beverages are often enriched with different flavors for the sake of taste but [Coco Luxe's](https://www.trendhunter.com/trends/vita-coco-treats-orange-crme) enhanced coconut water is packed with ingredients for added functional benefits. The beverage brand's Glow Pure Coconut Water with Collagen & Açaí is made with clean ingredients, including a base of single-origin coconut water sourced from a sustainable factory in Vietnam, plus [marine collagen peptides](https://www.trendhunter.com/trends/morikol-marine-collagen) that are easily absorbed by the body and antioxidant-rich acai berry. Coco Luxe also makes other functional coconut water products, including a Boost variety that's enriched with Vitamin C and a plain version called Refresh that's 100% [pure, simple, not from concentrate](https://www.trendhunter.com/trends/raw-organic-coconut-water) and free from added sugar or preservatives for a truly clean taste. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 40% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Beverages:** Creating functional beverages by enhancing coconut water with additional ingredients, such as collagen and antioxidants. - **Clean Ingredients:** Utilizing clean ingredients, such as single-origin coconut water and marine collagen peptides, in beverage formulations for added functional benefits. - **Added Nutritional Value:** Enriching coconut water with vitamins, such as Vitamin C, to provide extra nutritional value and health benefits. ### Industries Being Reshaped - **Beverage Manufacturing:** Opportunity for beverage manufacturing companies to develop and produce functional coconut water beverages with enhanced ingredients. - **Health and Wellness:** Trend presents an opportunity for the health and wellness industry to offer functional coconut water products that align with consumers' desire for clean and nutritious options. - **Collagen Supplements:** Opportunity for collagen supplement companies to expand their product offerings by incorporating marine collagen peptides into coconut water beverages. ## Related on Trend Hunter - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Collagen-Enhanced Energy Drinks](https://www.trendhunter.com/trends/rockstar-recovery.md) - [Ultra-Hydrating Coconut Waters](https://www.trendhunter.com/trends/organic-coconut-water.md) - [Hydrating Collagen-Enhanced Waters](https://www.trendhunter.com/trends/warrior-protein-water.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [CBD-Infused Coconut Waters](https://www.trendhunter.com/trends/coconut-water-cbd.md) - [Collagen-Infused Hemp Beverages](https://www.trendhunter.com/trends/collagen-hemp-beverage.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/sparkling-pick-me-up.md)