# Herbal Enhanced Beverages Right On Brands' Naturally Flavored Endo Water Features Bioavailable CBD By Laura McQuarrie | Published 2018-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/enhanced-beverage References: [globenewswire](https://globenewswire.com/news-release/2018/02/08/1336135/0/en/Right-On-Brands-RTON-to-Introduce-New-CBD-Product-Endo-Water-Pure.html) & [endobrands](https://www.endobrands.com/) Endo Water is an enhanced beverage line from Right On Brands that features CBD. The product boasts a base of premium, pH-balanced water that the brand describes as "structured for optimal delivery and bio-availability of our hemp-oil." The product is offered in a range flavors that are derived from natural essential oils, including Cucumber, Lemon Lime, Berry Acai and Watermelon. Endo Water notes that some of the benefits of CBD, the non-psychoactive chemical compound found in the cannabis plant, include its ability to relieve anxiety and stress, as well as promote a better night of sleep. As an alternative to its range of CBD-based Endo Water, Right On Brands will be making an unflavored version available called Endo Water Pure that has no calories, sugars or carbohydrates. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Cbd-enhanced Beverages:** Disruptive innovation opportunity: Create CBD-infused beverages with unique flavors and health benefits. - **Bioavailable Water:** Disruptive innovation opportunity: Develop water products with optimized delivery and bioavailability of nutrients. - **Cbd-based Wellness Products:** Disruptive innovation opportunity: Explore CBD-infused products for relieving anxiety, stress, and improving sleep. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity: Integrate CBD and natural flavors into beverages to meet growing consumer demand. - **Health and Wellness Industry:** Disruptive innovation opportunity: Create wellness products infused with bioavailable nutrients, like CBD. - **Cannabis Industry:** Disruptive innovation opportunity: Develop products that harness the benefits of CBD for consumers seeking alternative wellness solutions. ## Related on Trend Hunter - [CBD Water Enhancers](https://www.trendhunter.com/trends/sunmed-energy.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [CBD-Infused Coconut Waters](https://www.trendhunter.com/trends/coconut-water-cbd.md) - [Functional Nootropic Sparking Waters](https://www.trendhunter.com/trends/centr-enhanced.md) - [Refreshing Cannabis Waters](https://www.trendhunter.com/trends/cannabis-water.md) - [Targeted Functional CBD Drinks](https://www.trendhunter.com/trends/medahuman.md) - [Beneficial Lifestyle Cannabis Drinks](https://www.trendhunter.com/trends/wana-beverages.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [CBD-Infused Drink Mixes](https://www.trendhunter.com/trends/allnatural-drink-mix.md)