# Personalized Scotch Whiskey The Engravable Johnnie Walker Bottle is Customized Booze With Cachet By Amanda Chang | Published 2010-12-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/engravable-johnnie-walker-blue References: [bornrich.org](http://www.bornrich.org/entry/gift-a-personalized-johnnie-walker-blue-label-bottle-this-christmas/) & [johnnie-walker-blue.1-877-spirits](http://johnnie-walker-blue.1-877-spirits.com/) Make gift-giving extra special with a personalized bottle of Scotch whisky such as the newly engravable Johnnie Walker Blue Label bottle. This limited-edition bottle would make a one-of-a-kind gift from the heart and is a definite promise of good times. With [beautiful packaging](https://www.trendhunter.com/trends/hunter-luxury) to go with it, the engravable Johnnie Walker Blue Label retails at $220 and is available in fine liquor stores nationwide. **Implications** - The end of the credit crunch has resulted in a hyper-extravagant consumer boom, with extremely decadent products that consumers are quite literally buying into. Personalized scotch signifies luxury on top of luxury, providing consumers with unparalleled prestige that goes beyond a well-though out gift. Ultimately, consumers who have cash still want to flash it, meaning that there is an existing market for [maniacally luxurious products](https://www.trendhunter.com/trends/exclusive-single-malt-scotch-whiskies). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Personalized Scotch Whiskey:** Opportunity to capitalize on the luxury market by offering personalized and customized Scotch whiskey bottles for consumers seeking unparalleled prestige. - **Engravable Packaging:** Innovative packaging options, such as engravable bottles, provide an opportunity to enhance gifting experiences and cater to consumers looking for unique and one-of-a-kind products. - **Hyper-extravagant Consumer Boom:** The current consumer boom presents an opportunity to introduce decadent and extravagant products that cater to consumers seeking luxury and exclusivity. ### Industries Being Reshaped - **Liquor Retail:** Liquor retailers can offer personalized Scotch whiskey bottles to cater to customers looking for luxury and customized gifting options. - **Packaging:** Packaging companies can develop innovative and customizable packaging solutions, such as engravable bottles, to cater to brands and consumers seeking unique gifting experiences. - **Luxury Goods:** Luxury brands can capitalize on the hyper-extravagant consumer boom by offering personalized and exclusive products, such as personalized Scotch whiskey, to cater to affluent customers seeking unparalleled prestige. ## Related on Trend Hunter - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/johnnie-walker-blue-label-1.md) - [Luxurious Scotch Whisky Platforms](https://www.trendhunter.com/trends/johnnie-walker-vault.md) - [Steely New Year Spirits](https://www.trendhunter.com/trends/johnnie-walkers-blue-label-lunar-new-year.md) - [Ultra-Light Premium Whisky Bottles](https://www.trendhunter.com/trends/blue-label-ultra.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Heist-Inspired Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-red-label-bottle.md) - [NFT-Paired Whiskies](https://www.trendhunter.com/trends/johnnie-walker-masters-of-flavour.md) - [Après-Ski Whiskys](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ice-chalet.md) - [Exclusive Umami-Flavored Whiskeys](https://www.trendhunter.com/trends/johnnie-walker-3.md)