# Cross-Cultural Beer Campaigns An English-Spanish Corona Commercial Communicates Across Continents By Amelia Roblin | Published 2015-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/englishspanish-corona-commercial References: [adweek](http://www.adweek.com/news/advertising-branding/corona-extra-using-cohesive-marketing-hispanic-general-consumers-158260) & [corona](http://www.corona.com/) With this English-Spanish [Corona](https://www.trendhunter.com/trends/corona-beach) commercial, the great [Constellation Brands](https://www.trendhunter.com/trends/tost) is able to speak to a broad demographic of millennial consumers without creating more than one distinctive campaign. The company is always working to connect with a general base of customers, as well as a Hispanic audience, and this television advertisement demonstrates the convergence of their recent strategies. Consistent with a digital platform launched concurrently, this ad features quite young adults, many with the look of Latin American heritage. The 30-second video documents them as they hang out together casually, as they [play on the beach](https://www.trendhunter.com/trends/sun-reserve), as they party and as they attend concerts. The story is universally appealing. The only difference between the Corona commercials by Cramer-Krasselt and La Comunidad are the voice-overs. It's demonstrated that a campaign can successfully address English and Spanish markets by rather efficient means. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 30% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Multicultural Marketing:** Brands should focus on multicultural marketing to appeal to a broad demographic of consumers and unite different cultures through campaigns. - **Bilingual Advertising:** Companies can utilize bilingual advertising to effectively communicate with both English and Spanish-speaking consumers and create cohesive campaigns. - **Cross-platform Campaigns:** Creating campaigns that are consistent across different platforms, such as TV and digital, can ensure that a brand's message reaches a wider audience and strengthens their overall marketing strategy. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can benefit from multicultural marketing to reach a diverse consumer base and gain a competitive advantage. - **Advertising Industry:** The advertising industry can develop bilingual advertising campaigns to appeal to English and Spanish-speaking consumers and drive campaign success. - **Digital Marketing Industry:** Digital marketing agencies can assist brands in creating cross-platform campaigns to improve their marketing efforts and increase their return on investment. ## Related on Trend Hunter - [Coastal-Inspired Beer Campaigns](https://www.trendhunter.com/trends/corona-beach.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Beach-Themed Beer Promotions](https://www.trendhunter.com/trends/corona-promotion.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Artistic Mexican Beer Campaigns](https://www.trendhunter.com/trends/ni-perdon-ni-permiso.md) - [Juicy Citrus Light Beers](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza.md)