# Sustainable Tea Growing Funding English Tea Shop Receives £2.5m for Sustainable Growth By Grace Mahas | Published 2020-03-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/english-tea-shop References: [retailtimes](http://www.retailtimes.co.uk/english-tea-shop-stirs-up-2-5m-from-hsbc-uk-to-support-sustainable-growth/) & [retailtimes](http://www.retailtimes.co.uk/english-tea-shop-stirs-up-2-5m-from-hsbc-uk-to-support-sustainable-growth/) In light of climate change, many consumers are seeking [eco-friendly products](https://www.trendhunter.com/trends/recyclable-aluminum-bottles) and as a result, brands are reevaluating their production model. One brand in the beverage industry leading the way is English Tea Shop, a [specialty tea company](https://www.trendhunter.com/trends/lipton-teas-infusions) that recently secured a £2.5 million financial package from [HSBC UK](https://www.trendhunter.com/trends/giantx-hsbc) to carry out its ambitious, eco-friendly growth plan. English Tea Shop will be using part of the funding to increase its efforts to work with local communities to sustainably source the premium, organic ingredients. According to Suranga Herath, CEO of English Tea Shop, "Our journey to date is testament to the power of achieving growth by focusing on sustainable initiatives that simultaneously improve business performance. It’s fantastic to see this being recognized by HSBC UK." Image Credit: Retail Times ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Products:** Brands can capitalize on the growing demand for eco-friendly products due to climate change. - **Sustainable Sourcing:** Companies can explore sustainable sourcing practices to meet the demand for premium, organic ingredients. - **Community Collaboration:** Engaging with local communities can create opportunities for sustainable growth and improve business performance. ### Where This Applies - **Beverage:** Brands in the beverage industry can adopt sustainable practices to meet consumer expectations. - **Specialty Tea:** Specialty tea companies can leverage sustainable sourcing and eco-friendly initiatives to attract conscious consumers. - **Financial Services:** Financial institutions can support eco-friendly businesses by providing funding for their sustainable growth plans. ## Related on Trend Hunter - [Herbal Tea Company Expansions](https://www.trendhunter.com/trends/waku.md) - [Sustainable Hotel Teas](https://www.trendhunter.com/trends/ennismore.md) - [Ethical Tea Branding](https://www.trendhunter.com/trends/typhoo-fear-free-tea.md) - [Naturally Flavored Soda Lineups](https://www.trendhunter.com/trends/something-nothing1.md) - [Sustainable Stationery Expansions](https://www.trendhunter.com/trends/papier.md) - [Kindness-Focused Tea Initiatives](https://www.trendhunter.com/trends/good-earth.md) - [Functional Green Tea Products](https://www.trendhunter.com/trends/super-green-teas.md) - [Organic Dual-Flavor Teas](https://www.trendhunter.com/trends/new-clipper-teas.md) - [Public Investment Opportunities](https://www.trendhunter.com/trends/unique-investment-opportunity.md)