# Bottled English Air Bottled Air From the English Moors is Being Retailed for $116 By Malika Renee Butss | Published 2016-02-16 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/english-moors References: [luxurylaunches](http://luxurylaunches.com/other_stuff/a-bottle-of-english-air-for-116.php) & [countryandtownhouse](http://www.countryandtownhouse.co.uk/culture/dorset-air-buy-aethaer/) The English moors are one of the most scenic places on earth and Englishman Leo De Watts has begun marketing off the location's [fresh and calming atmosphere](https://www.trendhunter.com/trends/roam-the-brand). While some people are content with a postcard from the English moors, Leo De Watts is taking the breathtaking experience to new heights. Leo and his family are air farmers and have been [collecting air](https://www.trendhunter.com/trends/water-from-air) from "fertile lush pastures and wild untouched meadows." Packaging air from Dorset, Somerset, Wales, Wiltshire, and Yorkshire, the family has begun marketing their unique product and retailing it for $116. The product is gaining major popularity in China while the entire premise of production is to highlight the [issues of pollution](https://www.trendhunter.com/trends/ecos-1). The De Watts family intends to use some of the profits for environmental campaigns. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Air Farming:** The concept of air farming presents an opportunity for innovative entrepreneurs to source and sell rare air from pristine locations. - **Environmental Campaigns:** As the demand for eco-friendly products and services increases, there is an opportunity for businesses to pledge a portion of their profits to environmental campaigns. - **Novelty Products:** The trend of niche, novelty products like Bottled English Air shows the potential for businesses to create and market unique experiences and physical products for consumers. ### Sectors Adopting This - **E-commerce:** E-commerce companies can capitalize on the trend of novelty products by providing a platform for businesses to sell and market unique items like Bottled English Air. - **Environmental Activism:** Environmental organizations can partner with businesses, like the De Watts family, to raise awareness about pollution and in turn, raise funds for environmental campaigns. - **Tourism:** The trend of air farming and bottled air provides an opportunity for the tourism industry to promote pristine locations like the English moors and offer unique experiences to visitors. ## Related on Trend Hunter - [High-End British Bottled Waters](https://www.trendhunter.com/trends/dartmoor-spring.md) - [Wind-Inspired Fragrances](https://www.trendhunter.com/trends/atmosphere-demotion.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Mountain Air Sommeliers](https://www.trendhunter.com/trends/mountain-tours.md) - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md) - [Moss Terrarium Air Humidifiers](https://www.trendhunter.com/trends/mosslab.md) - [Moss-Powered Air Purifiers](https://www.trendhunter.com/trends/moss-air.md) - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md)