# 30s-Inspired Tea Packaging This Deco English Breakfast Tea Box Honors Twining's 80th Anniversary By Laura McQuarrie | Published 2013-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/english-breakfast-tea References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/twinings-limited-edition-english.html) & [brandingmagazine](http://www.brandingmagazine.com/2013/10/16/twinings-80th-anniversary-limited-edition/) To celebrate the 80th anniversary of English Breakfast tea, [Twinings](https://www.trendhunter.com/trends/twinings-sparkling-tea) teamed up with BrandOpus to develop a [special packaging for its celebration pack](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box). The decadent [black tea](https://www.trendhunter.com/trends/pg-tips-special-blends) box channels elements from the 1930s, when the Twinings English Breakfast tea was first created. The finished box has gold deco-inspired detailing on it, which is rendered in gold foil. The look of the box bears a striking resemblance to the Great Gatsby CD cover, which should win over a younger crowd of tea drinkers as well. BrandOpus included details from the tea company's history, like the golden lion, which was the original icon for the Twinings brand. This is a wonderful way to honor the history of this iconic company, as well as stay current with one of this year's pop culture hits. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **30s-inspired Packaging:** The use of 1930s-inspired packaging designs can attract a younger demographic and create a sense of nostalgia. ### Who This Affects Most - **Tea:** Tea companies can leverage 30s-inspired packaging to enhance brand heritage and appeal to a wider audience. ## Related on Trend Hunter - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Heritage Brand Updates](https://www.trendhunter.com/trends/comprehensive-brand-transformation.md) - [Revitalized Tea Brands](https://www.trendhunter.com/trends/good-earth-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Architecturally Inspired Teas](https://www.trendhunter.com/trends/frank-lloyd-wright-collection.md)