# Spicy Condiment Campaigns The Englischer Spezial Senf Mustard Ad is Tear-Jerkingly Sharp By Amelia Roblin | Published 2011-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/englischer-spezial-senf-mustard-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/ramsa_englischer_spezialsenf_tear_drop) & [blink.co.at](http://www.blink.co.at/) If you enjoy the sensation of watery eyes when eating, this Englischer Spezial Senf Mustard ad tells me you'd crave this scathing condiment. Marketed as "Austria's hottest mustard Since 1923," this harmless looking [yellow paste](https://www.trendhunter.com/trends/spicy-yellow-mustard) will make your sinuses scream. Produced with the help of the Blink advertising agency of Vienna, the Englischer Spezial Senf Mustard ad is rather simple and quite effective. Forming the shape of a peeper on a plate with [two hot dogs](https://www.trendhunter.com/trends/juicy-jumbos) and a dollop of the [hot sauce](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging), this print ad sheds a bread roll tear for that burning eyeball sensation. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Spicy Condiment Ads:** Opportunity for creative and engaging campaigns that highlight the intensity of spicy condiments. - **Sinus-stimulating Foods:** Innovation in the development of foods and condiments that provide a distinct sensation in the sinuses. - **Hottest Mustard Varieties:** A market for unique and extremely spicy mustard options that cater to the adventurous palate. ### Industries Being Reshaped - **Advertising:** Opportunity for agencies to create impactful campaigns for spicy condiment brands. - **Food and Beverage:** Space for food companies to develop innovative and unique spicy condiments that stand out in the market. - **Packaging Design:** Opportunity to create eye-catching packaging designs for spicy condiments that evoke a sense of intensity. ## Related on Trend Hunter - [Condiment-Celebrating Hot Dog Ads](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Humorous Condiment-Inspired Campaigns](https://www.trendhunter.com/trends/endcondimenthoarding.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Imaginative Condiment Campaigns](https://www.trendhunter.com/trends/you-can-already-taste-it.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Gourmet Hot Mustards](https://www.trendhunter.com/trends/hot-mustard.md) - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md)