# Sporty Holographic Projections O2's England Rugby Campaign Wear the Rose Rallies Team Spirit By Rebecca Byers | Published 2015-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/england-rugby References: [news.o2](http://news.o2.co.uk/2015/02/12/lighting-up-englands-cities-to-weartherose/) Ahead of their first home game in the RBS 6 Nations tournament against Italy on Valentine's Day 2015, the England rugby team is sure to have the country rallying around them as [O2](https://www.trendhunter.com/trends/not-a-sock-shop) kicks off an inventive campaign across the country. To stay up throughout the week leading up to the first game, O2 has projected the England rugby team [English rose jersey](https://www.trendhunter.com/trends/home-kit-collection) on landmark statues in 9 cities across the country. The [holographic projections](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) will be featured on statues in English cities, including Bath, Gloucester, Leicester, London, Manchester, Newcastle and more. In the spirit of the season and a further nod to their iconic jerseys, O2 will be giving out 20,000 rose corsages at the England versus Italy match. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Holographic Projections:** Disruptive innovation opportunity: Explore holographic projections in advertising campaigns to create immersive brand experiences. - **Event-focused Marketing:** Disruptive innovation opportunity: Develop unique marketing strategies that combine events and branding to engage and rally audiences. - **Augmented Reality Activations:** Disruptive innovation opportunity: Utilize augmented reality to enhance live events and create interactive experiences for spectators. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Incorporate holographic projections into advertising campaigns to captivate consumers and differentiate brands. - **Sports Marketing:** Disruptive innovation opportunity: Combine event-focused marketing with sports to create memorable experiences and maximize brand exposure. - **Technology:** Disruptive innovation opportunity: Develop advanced augmented reality solutions for live events and sports activations to revolutionize audience engagement. ## Related on Trend Hunter - [AR Football Training Kits](https://www.trendhunter.com/trends/asahi-super-dry-1.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md) - [Holiday Football Campaigns](https://www.trendhunter.com/trends/magic-of-blue.md) - [Soccer-Focused Tech Campaigns](https://www.trendhunter.com/trends/own-the-moment.md) - [Rose-Centric Sports Kits](https://www.trendhunter.com/trends/real-madrid.md)