# Luscious Landscape Contests Umbro Holds a Photographic Competition to Keep England Beautiful By leewashington | Published 2010-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/england-beautiful References: [facebook](http://www.facebook.com/umbro?v=app_157885757562499) & [apps.facebook](http://apps.facebook.com/umbro-competition/win/) The Umbro 'What is Beautiful About [England](https://www.trendhunter.com/trends/over-the-pitch) Today' photography competition celebrates the release of the 'New Fabric of England' kit designed by Peter Saville. The 'New Fabric of England' kit is inspired by Saville's personal vision of modern England, which is what the Umbro contest hopes to have English citizens share. You can add your photos to the competition on their [Facebook](https://www.trendhunter.com/trends/manmades-the-boxer-brief) page in hopes of winning VIP tickets to see the England vs [France](https://www.trendhunter.com/trends/pickle-nails-club) soccer game on November 17th. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 57% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Social Media Photography Contests:** Opportunity for brands to engage with their audience and create user-generated content by hosting photography contests on social media platforms. - **Cultural Identity Promotion:** Opportunity for brands to celebrate and highlight the unique cultural aspects of a country or region through creative collaborations and competitions. - **Branded Fan Experiences:** Opportunity for brands to leverage sports events and competitions to create memorable and exclusive fan experiences. ### Where This Applies - **Sporting Goods:** Sports brands can organize contests to engage with their customers, promote their products, and create brand loyalty. - **Tourism:** Tourism boards can collaborate with brands to showcase the beauty and cultural heritage of a destination through photography contests, attracting visitors and boosting local economies. - **Fashion:** Fashion brands can partner with artists and designers to create unique and culturally inspired collections, engaging consumers and promoting creative expression. ## Related on Trend Hunter - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md) - [Anniversary-Commemorating Jersey Designs](https://www.trendhunter.com/trends/over-the-pitch.md) - [Football History Artful Exhibtions](https://www.trendhunter.com/trends/designing-the-beautiful.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Interior Design Contests](https://www.trendhunter.com/trends/iconic-spaces.md) - [Fan-Designed Football Kits](https://www.trendhunter.com/trends/manchester-city-x-puma.md) - [Floral-Detailed Football Kits](https://www.trendhunter.com/trends/william-morris-gallery.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md)