# Nonchalant Model Lookbooks The Engineered Garments SS11 Collection is Stunning on Stoic Men By Francis Tiangson | Published 2011-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/engineered-garments-ss11 References: [hypebeast](http://hypebeast.com/2011/01/engineered-garments-2011-springsummer-collection-lookbook) & [engineeredgarments](http://www.engineeredgarments.com/ss11_collection.html) The Engineered Garments SS11 lookbook, featured in the Japanese publication HUGE, reveals some stellar American styles that have gone through an extreme makeover. With [vibrant colors and rad patterns](https://www.trendhunter.com/trends/khaotique-noir), the clothing stands out even on the most stoic, nonchalant of models. Shown on an older generation of men, the Engineered Garments SS11 collection would definitely look just as great on a younger breed. The designs are a [wicked twist](https://www.trendhunter.com/trends/day-3-capsule-2) to [typical American menswear](https://www.trendhunter.com/trends/beams-plus-fw25); I would love if every single one of these garments was in my closet. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Vibrant Menswear:** Opportunity for apparel companies to create clothing with more vibrant colors and patterns that stand out. - **Age-inclusive Fashion:** Opportunity to feature clothing on models of different ages so consumers can better picture themselves wearing the clothes. - **Nonchalant Styling:** Opportunity for fashion brands to create lookbooks that feature nonchalant models to generate a sense of ease and casualness. ### Industries Being Reshaped - **Apparel:** The apparel industry can take advantage of the use of vibrant colors and patterns to capture the attention of consumers. - **Fashion:** The fashion industry can highlight age inclusivity by featuring their products on models of different ages. - **Marketing:** Marketing agencies can adopt the use of nonchalant models for their campaigns to generate a sense of ease and relaxation. ## Related on Trend Hunter - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)