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# Engagement Piercings
Alternative Luxury from Johnny Brookheart

By Elsa Blaine | Published 2009-01-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/engagement-piercings-alternative-luxury-from-johnny-brookheart
References: [luxist](http://www.luxist.com/2009/01/23/engagement-piercings-from-johnny-brookheart/) & [johnnybrookheart](http://www.johnnybrookheart.com/s.nl/sc.7/category.256/.f)

Engagement piercings are an edgy alternative to a [traditional diamond ring](https://www.trendhunter.com/trends/oneofakind-engagement-ring). Johnny Brookheart offers a glittery selection of opulent counter-couture pieces of jewelry as unconventional commitment symbols.

Tongue barbells bezel-set with a single diamond, captive ball rings and the flashiest and largest of them all the 2 carat [heart-shaped belly-button piercing](https://www.trendhunter.com/trends/two-become-one-necklace) available for $31,500. A one carat round brilliant-cut version is also offered for $11,500.

All Johnny Brookheart [engagement piercings](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts) are presented in a chic black lacquered wood frame, suspended on clear Mylar sheets.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 72% | Activity: 71% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance)

## Key Themes

### Key Themes Behind This Trend

- **Alternative Luxury:** There is an opportunity for luxury brands to explore unconventional and edgy alternatives to traditional jewelry pieces.
- **Counter-couture Jewelry:** The rise of counter-couture jewelry provides an opportunity for designers to create unique and distinctive pieces that challenge mainstream trends.
- **Opulent Body Piercings:** Body piercings, particularly engagement piercings, offer a new avenue for opulent and extravagant jewelry designs.

### Where This Applies

- **Luxury Jewelry:** Luxury jewelry brands can cater to the growing demand for alternative and unconventional designs, offering unique engagement piercings as a disruptive innovation.
- **Fashion Design:** Fashion designers can incorporate counter-couture jewelry into their designs, pushing the boundaries of traditional jewelry aesthetics and offering customers a fresh and unique perspective.
- **Body Modification:** The body modification industry can explore the potential of opulent body piercings, providing customers with exclusive and extravagant options for expressing themselves through body art.

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- [Edgy Jewelry Collections](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts.md)
- [Carrot-Shaped Engagement Rings](https://www.trendhunter.com/trends/carrot-gold-engagement-ring.md)
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