# Premium Milk Infant Formulas The Enfamil Premium A2 Infant Formula is Easy to Digest By Michael Hemsworth | Published 2020-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/enfamil-premium-a2 References: [foodbev](https://www.foodbev.com/news/enfamil-debuts-infant-formula-made-with-a2-milk-proteins/) & [enfamil](https://www.enfamil.com) The Enfamil Premium A2 infant formula is a new product from Mead [Johnson](https://www.trendhunter.com/trends/space-center-houston) that will provide parents and caregivers alike with a way to support the nutritional needs of children. The formula is reported to be the only formula on the market that combines the A2 milk proteins from European cows that are easy to digest along with DHA in the mix. This is claimed to be closer to breastmilk and thus perfect for developing babies. Medical Director at RB Nutrition Dr. Christina Valentine spoke on the new Enfamil Premium A2 infant formula saying, "While parents may believe European baby formula brands are ‘cleaner’ than American companies, the lack of [FDA](https://www.trendhunter.com/trends/whole-nutrition-infant-formula) oversight is concerning. If you’re looking for an FDA regulated formula that’s easily accessible that has A2 proteins from European cows’ milk and a global expert recommended amount of DHA, Enfamil Premium A2 Infant Formula may be a good choice for your little one.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Premium Milk Infant Formulas:** Opportunity for companies to develop premium milk infant formulas that combine A2 milk proteins and other beneficial ingredients. - **Easy-to-digest Formulas:** Potential for creating easy-to-digest infant formulas that closely mimic the composition of breastmilk, improving digestion for babies. - **International Formula Brands:** Growing demand for European formula brands with A2 milk proteins, creating an opportunity for international formula companies to expand their market presence. ### Who This Affects Most - **Baby Nutrition:** Disruption opportunity for baby nutrition companies to innovate and offer premium milk infant formulas with advanced ingredients. - **Dairy Industry:** Chance for the dairy industry to explore A2 milk production to cater to the demand for easy-to-digest milk proteins in infant formulas. - **Healthcare and Pharmaceuticals:** Potential for healthcare and pharmaceutical companies to invest in research and development of infant formulas that closely resemble breastmilk composition. ## Related on Trend Hunter - [Clean Label Child Formulas](https://www.trendhunter.com/trends/gippsnature-organic-a2.md) - [China-Based Formula Innovations](https://www.trendhunter.com/trends/a2-milk-company-1.md) - [Premium Infant Formula Ranges](https://www.trendhunter.com/trends/aptamil-advanced.md) - [Nutritious Organic Infant Formulas](https://www.trendhunter.com/trends/happy-baby-infant-formula.md) - [Premium Organic Infant Formulas](https://www.trendhunter.com/trends/biostime-sn2-bio-plus.md) - [Grassfed Milk Products](https://www.trendhunter.com/trends/a2-milk-company.md) - [Whole Nutrition Infant Formulas](https://www.trendhunter.com/trends/whole-nutrition-infant-formula.md) - [Coconut-Based Infant Formulas](https://www.trendhunter.com/trends/coconutbased-infant-formula.md) - [Infant Goat Milk Formulas](https://www.trendhunter.com/trends/kabrita.md)