# Sparkling Energy Water This Sparkling Energy Water is Powered by Yerba Mate, Guarana and Ginseng By Laura McQuarrie | Published 2016-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-water References: [thedieline](http://www.thedieline.com/blog/2016/6/9/virtue-energy-water) & [virtuedrinks](http://www.virtuedrinks.com/) Virtue's Sparkling Energy Water offers a unique alternative to fueling up with a coffee or a different kind of caffeinated beverage, while also providing the same amount of natural caffeine as a cup of coffee. This [energizing beverage](https://www.trendhunter.com/trends/microenergy) is able to provide a natural boost from ingredients like [yerba mate](https://www.trendhunter.com/trends/organic-yerba-mate), which is known as a powerful tea alternative to coffee, plus guarana and ginseng. As well as being a flavorful enriched water beverage, this one is also a healthful alternative to other energy drinks, especially since there are [no added sugars](https://www.trendhunter.com/trends/positive-hydration). As emphasized on the front of the 'Berries' and 'Lemon & Lime' cans, there are also no calories in these energizing water beverages. For every drink sold, Virtue donates 500 liters of clean drinking water to those in need. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Energy Water:** A trend in the beverage industry that offers a healthier and more natural alternative to traditional energy drinks. - **Natural Caffeine:** An emerging trend in the food and beverage industry, providing a natural boost of energy without the need for artificial ingredients. - **Cause Marketing:** A trend in the marketing industry where businesses tie their product sales to a social cause, creating a positive impact while generating revenue. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of Sparkling Energy Water by developing their own versions of natural and healthier energy drinks. - **Food and Beverage Industry:** The food and beverage industry can explore the trend of using natural caffeine in a variety of products, catering to health-conscious consumers. - **Marketing Industry:** The marketing industry can leverage the trend of cause marketing by helping businesses create impactful campaigns that align their products with social causes. ## Related on Trend Hunter - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Sparkling Tea Blend Beverages](https://www.trendhunter.com/trends/marquis.md) - [Refreshing Caffeine-Boosted Waters](https://www.trendhunter.com/trends/karma-energy-water.md) - [Sparkling Vitality Drinks](https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea.md) - [All-Natural High Energy Cans](https://www.trendhunter.com/trends/guayak-yerba-mate.md) - [Citrus-Flavored Clean Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-orange.md)