# Energy-Use Awareness Ambient's Device Clocks Your Consumption By Tao | Published 2007-07-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/energy-use-awareness-meter References: [ambientdevices](http://www.ambientdevices.com/products/energyjoule.html) Be aware of how much you are spending on energy. This small device brought to you by Ambient Devices tells you the [current cost of energy](https://www.trendhunter.com/trends/shelly-plug-gen4), how much electricity you are using, the daily weather and how much your current electricity costs are. A great tool to bring us awareness and think about [conserving energy, saving money](https://www.trendhunter.com/trends/sunny-by-uncharted) and protecting our environment. **Implications** - Technological devices and gadgets that measure pollution, waste, energy and water use appeal to two main market segments: the eco-minded consumer and the money-conscious consumer. While these distinct demographics may be using products like these for different reasons, both are looking for ways to cut down on usage. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Energy-use Monitoring:** The trend of creating devices and gadgets that monitor energy usage appeal to eco-minded and money-conscious consumers for different reasons. - **Cost-saving Technology:** Devices such as Ambient's energy-use awareness tool tap into the ever-growing market segment of consumers looking to save money on everyday expenses like electricity bills. - **Environmental Awareness:** Products like Ambient's energy-use awareness tool tap into the desire of consumers to reduce their negative impact on the environment by conserving energy. ### Sectors Adopting This - **Energy:** Companies that specialize in producing renewable energy sources, like solar or wind, could consider integrating tools that monitor energy consumption to further promote sustainable practices. - **Smart Home:** With the growing trend of smart homes, companies could incorporate energy monitoring devices, like Ambient's, into smart home systems to give homeowners a clearer picture of their energy usage and help them conserve energy. - **Retail:** Retailers could sell devices like Ambient's energy-use awareness tool as a means of tapping into the increasing demand for cost-saving and environmentally-friendly products. ## Related on Trend Hunter - [Next-Generation Home Energy Monitors](https://www.trendhunter.com/trends/home-energy-monitors.md) - [Dedicated Home Energy Managers](https://www.trendhunter.com/trends/home-energy-manager.md) - [Environment Monitor Devices](https://www.trendhunter.com/trends/sense1.md) - [Environment-Sensing Home Displays](https://www.trendhunter.com/trends/livegrid-digital-canvas.md) - [Energy Management Tools](https://www.trendhunter.com/trends/wattspan.md) - [Indoor Air-Analyzing Devices](https://www.trendhunter.com/trends/amazon-smart-air-quality-monitor.md) - [Energy-Saving Smart Outlets](https://www.trendhunter.com/trends/wall-outlet-h2.md) - [In-Shower Water Meters](https://www.trendhunter.com/trends/ikea-bergvattnet.md) - [Energy-Monitoring Smart Outlets](https://www.trendhunter.com/trends/eve-energy-outlet.md)