# Energizing Waffle Snacks These GU Energy Snacks Take the Form of a Stroopwafel By Laura McQuarrie | Published 2017-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-snacks References: [trndmonitor](https://trndmonitor.com/energy-spotlight-gu-energy-stroopwafel-hot-chocolate/) & [shop.guenergy](https://shop.guenergy.com/collections/energy/products/gu-energy-stroopwafel?variant=36787852749) In addition to making a range of [energy snacks](https://www.trendhunter.com/trends/energy-snack-bites) that take the form of [gels](https://www.trendhunter.com/trends/energy-gel1), chews and drinks, GU Energy is introducing the 'Gu Energy Stroopwafel.' A [stroopwafel](https://www.trendhunter.com/trends/jimmys-caramel-waffle) is traditional waffle snack that is made up of two layers of thinly baked dough with a sweet syrup at their center. Although it is typically only consumed for the purposes of satiating one's sweet tooth, GU Energy is transforming the indulgent confection into an energizing treat with three fun flavors: Hot Chocolate, Gingerade and gluten-free Coconut. The GU Energy Stroopwafel promises to deliver all of the required nutrients for training and physical pursuits, with a focus on delivering both quick-release and long-lasting energy from complex and simple carbohydrates. These portable snacks are individually packed for on-the-go convenience. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Energy Snack Innovations:** Creating energizing snacks that offer both taste and nutritional benefits. - **Transformation of Traditional Treats:** Reimagining classic confections into functional food products. - **Convenience in On-the-go Nutrition:** Developing portable snacks that provide essential nutrients for active lifestyles. ### Where This Applies - **Sports Nutrition:** Exploring opportunities to incorporate energy-boosting ingredients into sports nutrition products. - **Functional Food:** Using innovative techniques to infuse traditional treats with nutritional benefits. - **Convenience Foods:** Creating on-the-go snacks that cater to the demands of busy individuals seeking convenience and nutrition. ## Related on Trend Hunter - [Bite-Sized Dutch Cookie Snacks](https://www.trendhunter.com/trends/mini-stroop-wafels.md) - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [Free-From Dutch Cookie Treats](https://www.trendhunter.com/trends/vafels-stroopwafels.md) - [Stroopwafel Ice Cream Sandwiches](https://www.trendhunter.com/trends/stroopwafel-ice-cream-sandwich.md) - [Wafer-Style Protein Bars](https://www.trendhunter.com/trends/applied-nutrition-protein-wafer.md) - [Honey-Based Energy Gels](https://www.trendhunter.com/trends/bfuel-honey-energy-gel.md) - [Athletic Gel Drinks](https://www.trendhunter.com/trends/chargel.md) - [Oat-Based Waffles](https://www.trendhunter.com/trends/joyffles.md) - [Ready-to-Eat Belgian Waffles](https://www.trendhunter.com/trends/st-pierre-belgian-waffle.md)