# Cold Brewed Energy Shots Forto's 'Strong Coffee' Shots are Made with 100% Arabica Beans By Laura McQuarrie | Published 2016-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-shots References: [trndmonitor](https://trndmonitor.com/coffee-spotlight-forto-cold-brewed-coffee-energy-shot/) & [fortostrongcoffee](http://fortostrongcoffee.com/) With the rise of energy shots and drinks over the past few years, many consumers have begun looking for alternatives to coffee that are naturally caffeinated. However, cold brewed coffee has spurred on a newfound interest in global coffee culture and Forto is a brand that's stepping up with an innovative new energy product. Forto's 'Strong Coffee' introduces cold brewed energy shots made from organic and fair trade Arabica beans that are naturally flavored in varieties like Espresso, Mocha and French Vanilla. The two-ounce shots of to-go coffee contain about 200mg of caffeine that is added through the cold brew process. In the form of a cold brewed beverage, the energy shots are ideal for on-the-go consumption, as they require no heating to be enjoyed. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cold Brewed Energy Shots:** Cold brewed energy shots provide an alternative to traditional caffeinated beverages and cater to the on-the-go consumer. - **Naturally Caffeinated Alternatives:** Consumers are seeking out coffee alternatives that are naturally caffeinated, opening up opportunities for innovative products in the beverage industry. - **Global Coffee Culture:** The rise of cold brewed coffee has sparked a newfound interest in coffee culture, creating opportunities for exploration and experimentation within the coffee industry. ### Who This Affects Most - **Energy Shots:** The energy shot industry can explore the potential of cold brewing techniques to develop new and innovative products. - **Beverage:** The beverage industry can capitalize on the growing demand for naturally caffeinated alternatives by introducing new cold brewed products. - **Coffee:** The coffee industry can leverage the popularity of cold brewed coffee to expand its offerings and tap into the global coffee culture trend. ## Related on Trend Hunter - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Cold Brew Shots](https://www.trendhunter.com/trends/cold-brew-menu.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Triple-Shot Espresso Energy Drinks](https://www.trendhunter.com/trends/black-rifle-energy.md)