# Non-Alcoholic Energy Seltzers Performix SST Energy Seltzer Refuels with Zero Sugar & Zero Calories By Laura McQuarrie | Published 2021-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-seltzer References: [prnewswire](https://www.prnewswire.com/news-releases/performix-world-leader-in-health--wellness-supplements-launches-first-highly-caffeinated-ready-to-drink-beverage-performix-sst-energy-seltzer-301284621.html) & [performixdriven](http://www.performixdriven.com) Active nutrition expert Performix recently announced the launch of SST Energy Seltzer, a range of [non-alcoholic beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks1) made with real ingredients to fuel active individuals. [Free from sugar and calories](https://www.trendhunter.com/trends/sparkling-energy-seltzer), the energy seltzers are set to be available in refreshing varieties like naturally flavored Lemon-Lime, Blueberry Acai, and Mango. In a single serving, Performix SST Energy Seltzer provides 300mg of caffeine, plus the benefits of an Energy + Metabolic Fuel Blend and a Mind Fuel Blend. Together, these functional additions help to [support the metabolism and focus](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar). Some of the key components of the energizing canned beverages are guarana seed extract, black pepper extract and Lion's Mane L-theanine, as well as 500 mg of taurine and 200 mg of L-Carnitine. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Energy Seltzers:** The trend of non-alcoholic energy seltzers made with real ingredients presents an opportunity for beverage companies to cater to active individuals looking for energy-boosting drinks without compromising on health. - **Functional Blends:** The trend of incorporating functional blends in energy drinks presents an opportunity for supplement and wellness companies to offer an array of non-alcoholic beverages that cater to specific consumer needs for energy, metabolic fuel, and focus. - **Sugar and Calorie-free Beverages:** The trend of offering sugar and calorie-free beverages presents an opportunity for beverage companies to appeal to health-conscious consumers who are looking for refreshing alternatives to carbonated or sugary drinks without compromising on taste or functionality. ### Industries Being Reshaped - **Beverage Industry:** The launch of non-alcoholic energy seltzers presents a disruptive innovation opportunity for beverage companies to cater to the growing demand for energizing and functional drinks made with real ingredients. - **Supplement Industry:** The incorporation of functional blends in energy drinks presents a disruptive innovation opportunity for supplement and wellness companies to promote health and wellness through their non-alcoholic beverage offerings. - **Fitness Industry:** The trend of non-alcoholic energy seltzers made with real ingredients presents a disruptive innovation opportunity for fitness companies to add healthy and energizing drinks to their offerings, catering to active individuals looking for a boost before or after a workout. ## Related on Trend Hunter - [Caffeinated Energy Seltzers](https://www.trendhunter.com/trends/noproof-energy-seltzer.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Sugar-Free Stamina Drinks](https://www.trendhunter.com/trends/sati-slim.md) - [Performance-Boosting Beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks.md) - [Summery Non-Carbonated Energy Drinks](https://www.trendhunter.com/trends/celsius-fizzfree.md) - [Zero-Sugar Sparkling Energy Seltzers](https://www.trendhunter.com/trends/sparkling-energy-seltzer.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Sparkling Caffeine Energy Beverages](https://www.trendhunter.com/trends/amino.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md)