# Marathon-Encouraging Ads This Promotional Video for Adidas Features Athletes Doing Energy Running By Ady Floyd | Published 2015-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-running References: [adweek](http://www.adweek.com/news/advertising-branding/adidas-taps-influencers-unique-run-through-streets-new-york-167824) This vibrant promotional video for [Adidas](https://www.trendhunter.com/trends/runner-321)' new 'Energy Boost' collection features a team of athletes conducting 'Energy Running.' The video is filmed at night in New York City, which presents a unique setting with vibrant lighting. The ad features social media-lovers who heard about the promotional stunt as well as [running coach Robin Arzon](https://www.trendhunter.com/trends/speed-shopping), MC Barao and dancer Ally Love. The video was filmed over a three kilometer track throughout the streets, with random stops at bars, museums and rooftops. The nighttime cityscape gave the video a stunning backdrop and highlighted the Adidas clothing with flashing lights and unique perspectives. The Energy Running ad not only promotes a new line from Adidas, it also encourages athletes and recreational joggers to participate in the upcoming [New York City Marathon](https://www.trendhunter.com/trends/bandit-x-asics). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Energy Running:** Disruptive innovation opportunity: Develop innovative products and technologies for enhancing energy and performance in running. - **Nighttime Cityscape Marketing:** Disruptive innovation opportunity: Explore creative ways to utilize urban environments and vibrant lighting for impactful marketing campaigns. - **Promotional Stunts:** Disruptive innovation opportunity: Create unique and engaging promotional events to attract attention and generate social media buzz. ### Sectors Adopting This - **Sportswear & Athletic Apparel:** Disruptive innovation opportunity: Develop innovative and high-performance clothing and footwear specifically designed for various sports and activities. - **Fitness & Wellness:** Disruptive innovation opportunity: Introduce personalized fitness solutions that enhance training and promote overall well-being. - **Advertising & Marketing:** Disruptive innovation opportunity: Explore new approaches to create immersive and interactive marketing experiences that capture audience attention. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md)