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# Refreshing Summer-Ready Beverage Expansions
Dutch Bros Coffee Debuts Myst Energy Refresher

By Kalin Ned | Published 2026-05-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/energy-refresher
References: [dutchbros](https://www.dutchbros.com/news-events/new-myst-energy-refresher)

![Refreshing Summer-Ready Beverage Expansions](https://cdn.trendhunterstatic.com/thumbs/611/energy-refresher.jpeg)

[Dutch Bros Coffee](https://www.trendhunter.com/trends/dutch-bros-coffee) has introduced the Myst Energy Refresher, a new beverage category for summer 2026. The announcement comes in conjunction with the return of two seasonal favorites — Dulce de Leche and Strawberry Colada.

Dutch Bros Coffee's Myst Energy Refresher distinguishes itself from typical [energy drinks](https://www.trendhunter.com/trends/energy-refreshers) by deriving its stimulant effect from [plant-based sources](https://www.trendhunter.com/trends/cafe-energy-hybrids), and it also includes electrolytes and antioxidants. The recipe will appeal to consumers seeking functional hydration beyond just a caffeine boost. Offered in Passion Water, FirestormTM, Tropical, and Cherry Lime flavors, each medium serving contains fewer than 100 calories, and a zero-sugar version allows for over 30 combinations.

The returning Dulce de Leche, a combination of caramel, white chocolate, cinnamon, and sweet cream, offers a dessert-like coffee experience that can be enjoyed as a freeze, iced latte, or iced chai. Meanwhile, the Strawberry Colada blends pineapple, coconut, and sweet cream with strawberry fruit topping.

Image Credit: Dutch Bros Coffee

## Trend Insights (Trend Hunter)

- Score: 7.9/10
- Popularity: 78% | Activity: 84% | Freshness: 74%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Plant-based Energy Hydrators:** Growth of stimulant blends sourced from plants combined with electrolytes and antioxidants opens opportunities for beverages that replace traditional synthetic energy formulations with perceived healthier functional hydration.
- **Customizable Low-calorie Beverage Platforms:** Zero-sugar bases and modular flavor options enabling 30-plus combinations create potential for scalable personalization systems that cater to calorie-conscious consumers without sacrificing variety.
- **Seasonal Dessert-inspired Coffee Innovations:** Dessert-forward profiles like Dulce de Leche and Strawberry Colada indicate a shift toward indulgent, seasonal limited releases that blur the line between confection and daily coffee routines.

### Where This Applies

- **Beverage Retail Chains:** Retail operators can differentiate via seasonal menu engineering and hybrid product categories that attract both functional-drink seekers and indulgence-focused customers.
- **Functional Ingredient Suppliers:** Suppliers of plant-based stimulants, electrolytes, and antioxidants are positioned to supply tailored ingredient blends that enable novel energy-hydration formulations.
- **Foodservice Equipment and Packaging:** Advancements in portion control dispensers, cold-fill packaging, and sustainable single-serve formats support complex customization at scale while addressing convenience and waste concerns.

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