# Vitamin-Packed Energy Pills Abacus Pills is an Expensive, Portable Alternative to Energy Drinks By Laura McQuarrie | Published 2017-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-pill References: [thedieline](http://www.thedieline.com/blog/2017/9/25/so-long-red-bull-hello-abacus-energy-pills) & [abacuspills](http://abacuspills.com/) Abacus Pills makes an [alternative to sugary energy drinks](https://www.trendhunter.com/trends/avvika) that it touted as an energy supplement and sold in a handy on-the-go flask. This packaging system was created by the same designers who created packaging for Soylent's meal replacement product range, and also conveys a sleek, contemporary aesthetic. In particular, the [pill packaging](https://www.trendhunter.com/trends/ine-nutrition-1) was designed to be pocket-friendly and photogenic. To promote global appeal, the packaging includes Chinese on the bottle. The pills are meant to be used to increase one's [energy and focus](https://www.trendhunter.com/trends/vitality-capsule), as they are rich with Vitamin B12, caffeine, as well as ginkgo biloba leaf and L-theanine. In comparison to a canned energy drink, an individual Abacus Pill provides more caffeine and costs mere cents in comparison. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Portable Energy Supplements:** There is an opportunity to disrupt the energy drink market by offering portable and convenient alternatives that are easy to carry around and use on-the-go. - **Pocket-friendly Packaging:** The trend of pocket-friendly packaging provides an opportunity to create unique and photogenic designs to attract consumers, while being functional and easy to carry around. - **Natural Energy Boosters:** There is an opportunity to offer energy supplements made from natural ingredients, such as ginkgo biloba and L-theanine, as consumers look for healthier alternatives to traditional energy drinks. ### Industries Being Reshaped - **Health Supplements:** The health supplement industry can expand its product line by offering natural energy boosters, as consumers seek healthier alternatives to traditional energy drinks. - **Packaging Design:** The packaging design industry can innovate and create unique, pocket-friendly designs for portable energy supplements, attracting consumers looking for sleek and photogenic products. - **Caffeine Products:** The caffeine product industry can diversify and create new offerings, such as portable energy supplements, that provide more caffeine than traditional drinks and are cost-effective for consumers. ## Related on Trend Hunter - [Novel Caffeine-Delivery Formats](https://www.trendhunter.com/trends/novel-caffeinedelivery-format.md) - [Energy-Boosting Beverage Tablets](https://www.trendhunter.com/trends/pro-plus-fizz.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md) - [Hydrating Energy-Boosting Drink Tablets](https://www.trendhunter.com/trends/hydration-tablets.md) - [Science-Backed Natural Energy Supplements](https://www.trendhunter.com/trends/napjistu.md) - [Caffeinated Noodle Pouches](https://www.trendhunter.com/trends/boost-noodle.md) - [Powdered Candy-Like Energy Shots](https://www.trendhunter.com/trends/dynamite-pixie-shots.md)