# Energizing Superfood Juices VIBE's Energy Juice Drink is Powered by Superfood Ingredients By Laura McQuarrie | Published 2016-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-juice References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/07/vibe-energy-juice-drink.html) & [vivartia](http://vivartia.com/) [VIBE's](https://www.trendhunter.com/trends/vibe) Energy Juice Drinks sets themselves apart as a different kind of energizing product that's juice-based and filled with superfood ingredients, natural caffeine, guarana extract and vitamins. These potent Energy Juice Drinks from VIBE come in three flavors: Raspberry & Goji Berry, Kiwi & Starfruit and [Tropical Fruits](https://www.trendhunter.com/trends/tropicalinspired-energy-drink). In order to suggest the energizing properties of these fruit drinks, VIBE's packaging depicts these fruit combinations with blurred images that capture a moment during high-speed motion. A few years ago, the most dominant energy drinks on the market were those with carbonated formulas that were filled with artificial ingredients and sugar. A new generation of energy drinks are now being designed with an emphasis on health and come in the forms of other familiar beverages like water, juice, milk or tea. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Superfood Juice-based Drinks:** Creating more beverage products that emphasize natural and superfood-based ingredients can disrupt the traditional energy drink market - **Blurred Motion Packaging Design:** Using packaging design that captures blurred imagery and high-speed motion can create a unique and eye-catching product on the shelves - **Health-focused Energy Drinks:** Developing energy drinks with an emphasis on health and natural ingredients can change the perception of energy drinks and appeal to a wider audience ### Industries Being Reshaped - **Beverage Industry:** Incorporating more natural and superfood-based ingredients for energy drinks can attract the health-conscious consumers - **Packaging and Design Industry:** Creating packaging with blurred, high-speed motion imagery can capture attention and disrupt the traditional beverage packaging design - **Fitness and Wellness Industry:** Partnering with fitness and wellness brands to market their energy drinks can cater to the audience looking for natural and healthy energy options ## Related on Trend Hunter - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Juice-Infused Energy Drink Ranges](https://www.trendhunter.com/trends/boost-energy-juicd.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Sparkling Vitality Drinks](https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea.md) - [Outer Space-Inspired Energy Drinks](https://www.trendhunter.com/trends/celsius-space-vibe-collection.md) - [Energy-Boosting Juice Tonics](https://www.trendhunter.com/trends/energy-tonic.md) - [Fruit-Forward Energy Drinks](https://www.trendhunter.com/trends/jumex-energy.md) - [Energy-Boosting Tropical Smoothies](https://www.trendhunter.com/trends/island-surge-energy-smoothie.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md)