# Upcycled Cascara Energy Drinks Riff's Energy + Immunity Tastes Great and Helps to Reduce Waste By Riley von Niessen | Published 2021-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-immunity References: [letsriff](https://letsriff.com/products/energy-immunity) Oregon-based coffee and energy drink label [Riff](https://www.trendhunter.com/trends/fiber-rich-snack-bar) has announced the launch of a new line of sustainable caffeine beverages called [Energy + Immunity](https://www.trendhunter.com/trends/5hour-energy-freezer-pop). The formula spotlights upcycled cascara, which is an often unused part of the coffee fruit that's said to act as a natural source of caffeine. The use of cascara helps Riff to lessen its environmental footprint, as the ingredient is typically discarded as waste. Energy + Immunity also provides a daily dose of vitamin C, has only non-GMO ingredients, and packs 120mg of caffeine. The range comes in three flavors: Get-it Guava, Booyah Berry, and Pick-it-up Pomegranate. Riff's coffee and energy drink products are available for purchase through its web store, where shoppers can find Energy + Immunity in variety packs of six, or purchase their favorite flavors in a pack of 12. Image Credit: Riff ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Upcycling:** Using waste products for innovative purposes, in this case using upcycled cascara as a natural source of caffeine in energy drinks. - **Sustainability:** Incorporating eco-friendly practices to reduce environmental footprint and stay competitive. - **Functional Beverages:** Providing more than just refreshment, functional beverages like Energy + Immunity offer added vitamins and benefits to attract health-conscious consumers. ### Industries Being Reshaped - **Beverage Industry:** Companies who create beverages such as coffee and energy drinks can adopt upcycling and sustainability practices to create unique and eco-friendly products. - **Health Food Industry:** Functional beverages such as Energy + Immunity may appeal to health-conscious consumers and offer an opportunity for companies to expand their product line with added benefits. - **Waste Management Industry:** Upcycling waste products like cascara can create new markets for the waste management industry, offering potential cost savings and environmental benefits. ## Related on Trend Hunter - [Caffeinated Sparkling Teas](https://www.trendhunter.com/trends/caffeinated-sparkling-tea.md) - [Hydration-Driven Wellness Energy Drinks](https://www.trendhunter.com/trends/hippie-energy.md) - [Indigenous-Owned Functional Beverages](https://www.trendhunter.com/trends/indigenousowned-functional-beverages.md) - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [RTD Sparkling Iced Coffees](https://www.trendhunter.com/trends/fuzzee-coffee.md) - [Yaupon Energy Drinks](https://www.trendhunter.com/trends/rambler-yaupon-energy.md) - [Energy Drink-Infused Beverages](https://www.trendhunter.com/trends/energy-infusions.md)