# Caffeinated Candy Bears Energy Gummy Bears are Both Palatable and Packed with Power By Wes Walcott | Published 2012-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-gunny-bears References: [laughingsquid](http://laughingsquid.com/page/2/) & [vat19](http://www.vat19.com/dvds/showProducts.cfm?categoryID=53) Combining the delicious taste of [gummy bears](https://www.trendhunter.com/trends/kabang-energy-candy) with the energy-boosting ingredients found in popular energy drinks, Energy Gummy Bears are a fusion of fuel, flavor and fun. Each 60-calorie pack of Energy Gummy Bear contains natural caffeine from guarana extract and is the [energy equivalent](https://www.trendhunter.com/trends/energy-candy) of one energy drink. However, since they lack excessive amounts of sugar and are loaded with antioxidants, protein and B-complex vitamins, they actually provide a healthy and tasty alternative to common energy drinks -- just don't get them mixed up with your regular gummy snacks. Energy Gummy Bears can be purchased both in singles and in bulk. The invention comes from the creative minds at Vat19, who are also the people responsible for making novelty items such as popcorn soap, the marshmallow shooter and the original beard hat. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Energy-enhancing Gummy Treats:** Opportunity to create more unique and healthy energy-boosting candy options for consumers. - **Alternative Energy Drinks:** Disruptive innovation potential for creating energy drinks with lower sugar content and more nutritional value. - **Novelty Food Items:** Innovation opportunity to create and market unique and fun food items that stand out in the market. ### Who This Affects Most - **Confectionery:** Opportunity for confectionery companies to expand their product offerings by incorporating energy-boosting ingredients in their candy products. - **Beverage:** Opportunity for the beverage industry to develop healthier and more diverse options for energy drinks. - **Novelty Gifts:** Opportunity for companies specializing in novelty gifts to explore the food industry and create unique and entertaining food items. ## Related on Trend Hunter - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md) - [Energizing Fiber-Rich Gummies](https://www.trendhunter.com/trends/daily-energy-gummies.md) - [Clean Energy Gummies](https://www.trendhunter.com/trends/clean-energy-gummies.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Energizing Gummy Supplements](https://www.trendhunter.com/trends/bloom-x-tandy-energy-blooms.md) - [Caffeinated Cappuccino Gummies](https://www.trendhunter.com/trends/caffeinated-cappuccino-gummies.md) - [Energizing Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-energy-gummies.md) - [Energy-Boosting Candy Products](https://www.trendhunter.com/trends/energy-candy.md) - [High-Dose Workout Gummies](https://www.trendhunter.com/trends/beast-mode-preworkout-gummies.md)