# Energy Drink-Infused Frozen Beverages The Baskin-Robbins Energy Freezes are Refreshing and Tasty By Michael Hemsworth | Published 2018-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-freezes References: [chewboom](https://www.chewboom.com/2018/08/01/baskin-robbins-debuts-new-energy-freezes-free-sampling-event-on-august-5-2018/) & [baskinrobbins](https://www.baskinrobbins.com) The [Baskin-Robbins](https://www.trendhunter.com/trends/oreo-n-cold-brew-blast) Energy Freezes have been unveiled by the ice cream brand as a new lineup of drinks that will provide patrons with a boost of energy in a tasty format. Crafted with your choice of NOS Energy or [Monster Energy](https://www.trendhunter.com/trends/monster-energy-3) drink, the beverages are blended with [Wild 'n Reckless Sherbet](https://www.trendhunter.com/trends/wild-bills-sparkling-lemonade) to make them a flavorful and energy enhancing drink to pick up. The drinks can also be customized with your choice of bottled or canned beverage and ice cream flavor to let customers mix up their own personalized treat to enjoy. The Baskin-Robbins Energy Freezes will be available only until August 31 at participating locations and speak to the popularity of alternative energy drinks to help garner consumer interest. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Energy-infused Beverages:** Creating new frozen and blended beverages infused with energy-boosting ingredients can increase sales for beverage and ice cream brands alike. - **Customizable Drinks and Treats:** Offering customers the ability to customize their drinks and treats with different flavors and energy-boosting ingredients is a unique experience that can attract more customers and boost sales. - **Alternative Energy Drink Popularity:** The growing popularity of alternative energy drinks presents a market for collaboration between beverage and ice cream brands to capture growing consumer interest and expand their product offerings. ### Sectors Adopting This - **Food and Beverage:** Introducing new, innovative energy-infused drinks and treats is an opportunity to capitalize on growing consumer interest in alternative energy drinks in the food and beverage industry. - **Retail:** Alternative energy drinks are becoming more mainstream, so partnering with energy drink brands and offering customizable drinks and treats is a disruptor to the retail industry that can increase sales. - **Hospitality:** Beverage and ice cream brands can collaborate to create unique energy-infused drinks and treats that offer a special experience for customers in the hospitality industry and attract more business. ## Related on Trend Hunter - [Caffeine-Packed Ice Pops](https://www.trendhunter.com/trends/sneak-energy-freezies.md) - [Cookie-Infused Blended Cold Coffees](https://www.trendhunter.com/trends/oreo-n-cold-brew-blast.md) - [Frozen Springtime Drink Deals](https://www.trendhunter.com/trends/frozen-beverage-deal.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/bb-energy.md) - [Energy Drink-Infused Refreshments](https://www.trendhunter.com/trends/tims-boost-energy-infusion.md) - [Spooky Energy-Boosting Drinks](https://www.trendhunter.com/trends/frankenscoot-energy-infusion-drink.md) - [Artisan Scoop Shop Coffees](https://www.trendhunter.com/trends/baskinrobbins-iced-cold-brew.md) - [Fruity Energy Drink Slushies](https://www.trendhunter.com/trends/frozen-red-bull-red-edition-watermelon.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md)