# Pizza Energy Shots Clif's Organic Margherita Paste is an Unexpected Energy Food By Laura McQuarrie | Published 2015-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-food References: [knpr.org](http://knpr.org/npr/2015-04/sandwich-monday-pizza-flavored-energy-paste) & [clifbar](http://www.clifbar.com/products/clif-shot/organic-energy-food/pizza-margherita) Sugary sweet flavors like chocolate or citrus are the ones traditionally associated with [energy shots](https://www.trendhunter.com/trends/confetti-craze), but Clif's new Pizza Margherita Energy Food introduces a [savory twist](https://www.trendhunter.com/trends/raaka-chocolates-pizza-sauce) to this tradition. Made with real food ingredients like tomato and carrot puree, quinoa, sunflower seed butter, cane syrup, olive oil and classic Italian seasonings, this paste is organic, gluten-free and kosher. This paste is packaged in a squeezable tube, making it possible for outdoor enthusiasts and athletes to easily fuel up with something that tastes like a hearty meal. In addition to a burst of sustainable energy, the pizza-inspired paste also delivers fiber, protein, iron and Vitamins A, C and E. Some of the other new and exotic [energy paste flavors](https://www.trendhunter.com/trends/bfuel-honey-energy-gel) in Clif's Organic Energy Food line include Sweet Potato with Sea Salt, Banana Beet with Ginger and Banana Mango with Coconut—although they're not quite as much fun as pizza. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Savory Energy Foods:** The idea of energizing with savory flavors presents an opportunity for companies to introduce organic, gluten free and innovative products. - **Real Food Ingredients:** The use of organic and wholesome ingredients provides an opportunity for companies to offer energy boosts through real and natural food sources. - **Convenient Packaging:** The use of squeezable and easy-to-carry packaging presents an opportunity for companies looking to innovate in the energy food market. ### Where This Applies - **Food and Beverages:** Food companies can explore this emerging category of energy foods and create new options for outdoor enthusiasts and athletes. - **Health and Wellness:** Health and wellness companies can leverage this trend and offer organic, gluten-free and nutrient-dense products for people seeking healthier options. - **Outdoor Recreation:** Companies in the outdoor recreation industry can capitalize on this trend of providing energy foods that are easy to carry and consume during outdoor activities. ## Related on Trend Hunter - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Plant-Based Energy Shots](https://www.trendhunter.com/trends/wholesome-organics.md) - [Pizza-Inspired Carbonated Beverages](https://www.trendhunter.com/trends/pizza-soda.md) - [Plant-Powered Energy Shots](https://www.trendhunter.com/trends/clean-energy-shot.md) - [Functional Pizza-Flavored Almonds](https://www.trendhunter.com/trends/tidote-pizzalmonds.md) - [All-Natural Pizza Vodkas](https://www.trendhunter.com/trends/pizza-vodka.md) - [Caffeinated Energy Bars](https://www.trendhunter.com/trends/clif-bar-caffeinated-collection.md) - [Organic Energy Juice Shots](https://www.trendhunter.com/trends/organic-energy-juice-shot.md) - [Athlete-Targeted Pastas](https://www.trendhunter.com/trends/happieats-sports-pasta.md)