# Step-Exchanging Pop-Up Cafe Uncle Toby's Oats Energy Exchange Café Uses Steps as Currency By Ell Smith | Published 2018-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-exchange-caf References: [foodiful.au](https://www.foodiful.com.au/how-to-eat-for-free-at-this-sydney-cafe) & [nestle.au](https://www.nestle.com.au/media/newsandfeatures/uncle-tobys-oats-energy-exchange-café) It's not uncommon for people to indulge in desserts after exercising, and the [Uncle Tobys Oats Energy Exchange](https://www.trendhunter.com/trends/korean-savory-pancake-kit) café is letting consumers trade their steps for snacks. In an effort to encourage a healthier lifestyle, this new pop-up enables consumers to be rewarded for their workouts with delicious, healthy desserts. Using [steps as currency](https://www.trendhunter.com/trends/pebbles-pay), the Uncle Tobys Oats Energy Exchange café features a menu that includes breakfasts that can be purchased for 3,000 to 10,000 steps. In order to redeem a free meal, the consumer just has to offer proof of the steps completed from a previous day. Some of the desserts include a mixed berry hotcake, or a porridge with poached egg and kale. Image Credit: supplied ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Step-based Rewards:** There is an opportunity for other businesses to offer step-based rewards for their products or services - **Healthy Food Pop-ups:** Similar pop-ups that offer healthy food options could disrupt the traditional fast food industry - **Fitness-tech Integration:** More businesses could incorporate fitness tracking technology into their products or services, like using step counters to offer rewards ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry may benefit from incorporating step-based rewards to incentivize physical activity - **Food and Beverage:** Healthy food pop-ups like the Uncle Tobys Oats Energy Exchange Café could disrupt the traditional fast food industry - **Fitness Technology:** Fitness tracking technology companies could benefit from the trend of integrating step counters with rewards for physical activity ## Related on Trend Hunter - [Boutique Wellness Cafe Pop-Ups](https://www.trendhunter.com/trends/sweeten-your-strength.md) - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md) - [Anti-Scrolling Step Apps](https://www.trendhunter.com/trends/marathumb-challenge.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Gamified Walking Apps](https://www.trendhunter.com/trends/lawa.md) - [Productivity-Focused Exercise Apps](https://www.trendhunter.com/trends/steppin.md) - [Menu Discovery Challenges](https://www.trendhunter.com/trends/feel-good-foodie-challenge.md) - [Health Food Challenge Apps](https://www.trendhunter.com/trends/rewards-and-challenges.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md)