# Energy Enhanced Vodka The New Vodka & Red Bull By Cowbag | Published 2007-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-enhanced-vodka-the-new-vodka-red-bull References: [thedrinkshop](http://www.thedrinkshop.com) I LOVE Alice Red as it gets round the age-old problem of being tired but not being able to stomach the [taste of Red Bull](https://www.trendhunter.com/trends/red-bull-zero). This vodka comes with guarana, creatine, d-ribose, and natural caffeine and delivers 41.25% ABV. This vodka tastes great--and it's made in the UK! Alice Red contains 160mg Caffeine per 100ml, so a double shot has basically the same levels of caffeine as found in a [can of energy drink](https://www.trendhunter.com/trends/red-bull-winter-edition-energy-drink). That is what I call a result! Alice is hard to source, but do yourself a favor and make the effort to buy it online. You wont regret it! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 20% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Energy-enhanced Alcoholic Beverages:** Opportunity to disrupt the alcohol industry by creating innovative alcoholic beverages infused with energy-boosting ingredients. - **Functional Alcoholic Drinks:** Opportunity to tap into the market demand for alcoholic beverages that offer additional functionality, such as increased energy levels. - **Convenience of Online Alcohol Purchases:** Opportunity to capitalize on the growing trend of consumers buying alcohol online by offering unique and hard-to-find products like Alice Red vodka. ### Who This Affects Most - **Alcohol Manufacturing:** Disruptive innovation opportunity for alcohol manufacturers to create energy-enhanced beverages that cater to consumers seeking alternative drink options. - **Energy Drink:** Opportunity for energy drink manufacturers to expand their product offerings by venturing into the alcohol market with energy-infused alcoholic beverages. - **E-commerce:** Disruptive innovation opportunity for e-commerce platforms specializing in alcohol sales to curate a selection of unique and exclusive products like Alice Red vodka. ## Related on Trend Hunter - [Vodka-Powered Drinks](https://www.trendhunter.com/trends/spikedade.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Energizing Caffeine Concentrates](https://www.trendhunter.com/trends/shott-energy.md) - [Functional Refreshment Energy Drinks](https://www.trendhunter.com/trends/energy-tonic-water.md) - [Sparkling Vitality Drinks](https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Icy Caffeinated Alcohol Refreshments](https://www.trendhunter.com/trends/wkd-x-drinks.md) - [Naturally Formulated Energy Drinks](https://www.trendhunter.com/trends/white-rabbit-energy-kratom-seltzer.md) - [Extra-Tart Canned Vodka Drinks](https://www.trendhunter.com/trends/lemada-vodka-lemonade.md)