# Iced Coffee Energy Drinks The All-New Rockstar Energy Drink Flavor is a Caramel Macciato By M | Published 2015-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-drink-flavor References: [trndmonitor](http://trndmonitor.com/energy-spotlight-rock-star-roasted-caramel-macchiato/) & [rockstarenergyshop](http://www.rockstarenergyshop.com/roasted-caramel.html) World-renown beverage brand Rockstar recently released an interesting new energy drink flavor inspired by coffee. The drink doubles up on caffeine power by merging coffee with the brand's popular energy-boosting beverage. The new beverage is inspired by frothy caffeinated drinks you'll find at a cafe, such as a caramel macchiato. The Roasted Caramel Macchiato flavor is a mixture of coffee, milk and caramel aromas alongside Rockstar's popular energy drink. The beverage can be found in Rockstar's oversized 444-ml cans with newly designed white-colored packaging. The flavor is part of the new Roasted product collection featuring other coffee-inspired flavors such as Mocha, Light Vanilla, White Chocolate and Cafe Latte. This unconventional energy drink flavor speaks to the busy consumer on-the-go with an athletic lifestyle ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Coffee-inspired Energy Drinks:** The convergence of coffee flavors and energy-boosting beverages presents an opportunity to cater to consumers seeking both caffeine and energy benefits in one product. - **Cafe-style Energy Drinks:** The popularity of cafe-style frothy drinks like caramel macchiatos can be leveraged to create unique and appealing energy drink flavors that mimic the taste and experience of a cafe beverage. - **Flavored Energy Drink Collections:** The introduction of a coffee-inspired flavor collection opens up avenues for energy drink brands to explore diverse and innovative flavor profiles beyond traditional options. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can tap into the growing demand for coffee-inspired and flavored energy drinks, offering consumers refreshing and energizing options. - **Athletic Supplement Industry:** The athletes and fitness enthusiasts market segment can be targeted with coffee-infused energy beverages that cater to their active and on-the-go lifestyles. - **Packaging Industry:** The launch of new energy drink flavors presents an opportunity for packaging companies to create eye-catching designs and innovative packaging solutions that complement and communicate the unique flavor profiles. ## Related on Trend Hunter - [Tropically Flavored Energy Drinks](https://www.trendhunter.com/trends/tropically-flavored-energy-drinks.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Collagen-Enhanced Energy Drinks](https://www.trendhunter.com/trends/rockstar-recovery.md) - [Latin Refreshment-Inspired Energy Drinks](https://www.trendhunter.com/trends/rockstar-punched-aguas-frescas.md) - [Punchy Fruit-Forward Energy Drinks](https://www.trendhunter.com/trends/rockstar-energy-punched.md) - [Summer Iced Energy Drinks](https://www.trendhunter.com/trends/iced-energy-drinks.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Triple-Shot Espresso Energy Drinks](https://www.trendhunter.com/trends/black-rifle-energy.md) - [Hemp-Infused Functional Beverages](https://www.trendhunter.com/trends/rockstar-unplugged.md)