# Nutritious Energy Drinks The Socko Energy Drink Brand Comes In Cane Sugar & Low-Calorie Versions By Rahul Kalvapalle | Published 2016-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-drink-brand References: [bevnet](http://www.bevnet.com/news/2016/socko-energy-drink-launches-in-arizona) & [drinksocko](https://drinksocko.com/product/socko-slim/) Socko is an exciting new energy drink brand whose products are set to be introduced to Arizonians this year. The beverages were unveiled for the first time at the Barrett-Jackson car auction in the town of Scottsdale. The original Socko energy drink uses only [100% pure cane sugar](https://www.trendhunter.com/trends/new-red-bull-zero) which is delicious, pure and nutritionally sound, and crafted together after much tinkering in the lab. But what's great about the Socko energy drink brand is that it is also available in a special [Slim](https://www.trendhunter.com/trends/sati-slim) edition, which is completely sugar-free and features no more than 5 calories. The flavor is the same crisp and original one found in the regular Socko but minus the sugar and calories, making it a great option for people who are weary of packing on unwanted pounds. This energy drink brand is sure to appeal to a wide variety of Arizonians thanks to the unique appeals of each of its two marquee beverages. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Low-sugar Energy Drinks:** Socko Energy Drink's Slim edition offers zero sugar and only 5 calories, appealing to health-conscious consumers. - **Clean Label Products:** Socko Energy Drink's use of 100% pure cane sugar and natural flavors aligns with the trend of consumers seeking clean label and transparent products. - **Special Edition Products:** Socko Energy Drink's release of a special Slim edition shows the trend of brands creating exclusive variations to appeal to specific consumer needs. ### Who This Affects Most - **Beverage Industry:** The introduction of Socko Energy Drink offers mixers with high-quality, unique and healthier options for use in various cocktails and beverages. - **Health and Wellness Industry:** Socko Energy Drink's Slim edition meets the growing demand of health and wellness-conscious consumers seeking functional, low-calorie beverages without artificial sweeteners. - **Retail Industry:** The demand for healthier, clean label products with natural ingredients is growing, which could lead to the placement of Socko Energy Drink in various retail markets. ## Related on Trend Hunter - [Low-Calorie Sake Sodas](https://www.trendhunter.com/trends/soke.md) - [Sugar-Free Stamina Drinks](https://www.trendhunter.com/trends/sati-slim.md) - [Better-For-You Energy Alternatives](https://www.trendhunter.com/trends/somi.md) - [Organic Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/machu-picchu-energy.md) - [Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/sugar-free-energy-drinks.md) - [Electrolyte-Rich Energy Drinks](https://www.trendhunter.com/trends/energy-sparkling-orange-blast.md) - [Zero-Sugar Energy Expansions](https://www.trendhunter.com/trends/sneak-energy-1.md) - [Sugar-Free Energy Alternatives](https://www.trendhunter.com/trends/epicurium.md) - [Sensorial Energy Beverages](https://www.trendhunter.com/trends/sriracha-energy-drink.md)