# Energy Cocktail Cookbooks This Recipe Book Introduces Cocktails Infused with Energy Drinks By Malika Renee Butss | Published 2016-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/energy-cocktail References: [hypebeast](http://hypebeast.com/2016/1/energy-drink-cocktail-recipe-book) & [powerhousebooks](http://www.powerhousebooks.com/books/energy-click-cocktails-to-get-you-up/) Most college students are familiar with an energy cocktail. While the most common one is rum and Red Bull, that kind of buzz can get old fairly quick. Helping people relive their college years with excitement, artist-turned-mixologist Steph Russ has released an energy cocktail recipe book titled 'ENERGY: Cocktails to Get You UP.' This zany and innovative publication lists a magnitude of recipes, which include alcohol and energy drinks. Russ utilized her alchemical knowledge to include such ingredients as adderall, antacid tablets, breast milk, Four Loko and placenta, which she arranges into a variety of different and unnatural cocktails. Russ then took the finished products and photographed them in a very Pete Deevakul 80s-inspired style. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Energy Cocktail Recipes:** An opportunity for mixologists to create innovative and exciting cocktail recipes infused with energy drinks. - **Unconventional Ingredients:** A trend of using unexpected and unusual ingredients like adderall, antacid tablets, breast milk, Four Loko, and placenta in cocktail recipes. - **Retro-inspired Cocktails:** A trend of presenting cocktails in a nostalgic 80s-inspired style, appealing to a sense of nostalgia and nostalgia-driven consumer preferences. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunities for creating new energy drink flavors and partnering with mixologists to develop unique cocktail recipes. - **Alcohol Industry:** Opportunities to introduce new alcoholic beverages that are specifically designed to be mixed with energy drinks, catering to the growing demand for energy-infused cocktails. - **Art and Photography Industry:** Opportunities for artists and photographers to experiment with unique concepts and styles inspired by the fusion of energy drinks and cocktails, creating visually stunning content. ## Related on Trend Hunter - [Color-Coded Gen Z Cocktails](https://www.trendhunter.com/trends/toxin-cocktails.md) - [Energizing Mocktail Recipes](https://www.trendhunter.com/trends/confetti-cake-break-mocktail.md) - [Morning Energy Drinks](https://www.trendhunter.com/trends/morning-energy-drink.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md) - [Wellness Tincture Mocktails](https://www.trendhunter.com/trends/tincture-mocktail.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/pia-colada-flavor.md) - [Adaptogen-Based Cocktail Packs](https://www.trendhunter.com/trends/adaptogenbased-cocktail-packs-elta-ego-unveils-a-new-adaptogeninfused-bever.md) - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Festive Energy Drink Cocktails](https://www.trendhunter.com/trends/sleighd-and-confused.md)