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# Caffeinated Energy Chews
These GU Energy Chews Replenish Sodium and Amino Acids

By Laura McQuarrie | Published 2015-11-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/energy-chews
References: [guenergy](https://guenergy.com/shop/energy-chews)

These GU Energy Chews are designed to replenish the body's supply of energy over the course of a long activity. While there's [20 milligrams of caffeine](https://www.trendhunter.com/trends/energy-pouches) that delivers an energizing boost, the [soft chews](https://www.trendhunter.com/trends/kabang-energy-candy) also supply calories, carbohydrates and restore sodium, which is lost through sweat. In addition to these, the Energy Chews are also packed with [amino acids](https://www.trendhunter.com/trends/quantum-energy-squares), which play a part in reducing mental fatigue and damage to muscles.

For use, GU Energy suggests consuming an entire packet five minutes before an activity and replenish energy every 45 minutes with a new pack as needed.

From Blueberry Pomegranate to Watermelon, the energizing chews come in a variety of fruit flavors. For those with an extra sweet tooth, GU Energy also creates a decadent Salted Caramel Apple flavor.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 3% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Energy Chews with Caffeine:** Innovative energy chews that blend caffeine with calories, carbohydrates, sodium, and amino acids to keep people energized during activities requiring sustained performance.
- **Functional Food Supplements:** Food and drink that are fortified with vitamins, minerals, nutrients, and other biological substances to enhance athletic performance and overall well-being.
- **Natural Stimulants for Sports:** Healthy and safe sources of natural stimulants, such as guarana, yerba mate, green tea, and cocoa, that can help athletes boost their energy, focus, and endurance.

### Where This Applies

- **Sports Nutrition:** Manufacturers of sports nutrition products that cater to sports enthusiasts, athletes, and fitness buffs who demand high-quality, science-backed, and innovative food supplements.
- **Health and Wellness:** Producers of health and wellness products that offer safe, effective, and convenient ways to improve physical, mental, and emotional health, including sleep quality, stress management, and overall quality of life.
- **Functional Foods:** Makers of functional foods and beverages that provide a combination of nutrition, taste, and convenience for people who seek healthy and tasty alternatives to traditional snacks and meals.

## Related on Trend Hunter

- [Candy-Like Energy Supplements](https://www.trendhunter.com/trends/energy-chew.md)
- [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md)
- [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md)
- [Energizing Fiber-Rich Gummies](https://www.trendhunter.com/trends/daily-energy-gummies.md)
- [Energizing Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-energy-gummies.md)
- [Sour Energy Chews](https://www.trendhunter.com/trends/sour-energy-chews.md)
- [Caffeinated Alternative Energy Pouches](https://www.trendhunter.com/trends/mojo-balanced-energy-pouches.md)
- [Caffeinated Energy Bars](https://www.trendhunter.com/trends/clif-bar-caffeinated-collection.md)
- [Athletic Gel Drinks](https://www.trendhunter.com/trends/chargel.md)
