# Adaptogenic Body Washes goop's G.Day Ginger + Ashwagandha Energy Body Wash is Awakening By Laura McQuarrie | Published 2018-12-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/energy-body-wash References: [bustle](https://www.bustle.com/p/6-new-makeup-fragrance-skincare-products-to-buy-as-last-minute-christmas-gifts-15526559) & [shop.goop](https://shop.goop.com/shop/products/gday-ginger-ashwagandha-energy-body-wash) As well as being able to enjoy adaptogens—herbs with broad uses for health and opposing healing properties like as relaxing and stimulating—in the form of [food, drinks](https://www.trendhunter.com/trends/matcha-gummy) and facial care products, consumers are now turning to [adaptogenic body care products](https://www.trendhunter.com/trends/schloss-zermatt-hotel) like goop's G.Day Ginger + Ashwagandha Energy Body Wash. The energizing personal care product's key ingredients are ginger, ashwagandha and antioxidant-rich green tea, as well as Japanese shiso leaf, Indian black pepper oil and pink peppercorn berries, all of which come together to cleanse the skin and awaken the senses with the aromatherapeutic benefits of the ingredients. As adaptogens help to maintain balance in the body and regulate stress responses, the [energizing body wash](https://www.trendhunter.com/trends/caress-body-wash-collection) has the potential to help people start the day with a clean slate. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Adaptogenic Body Care:** Opportunities for incorporating adaptogens in various personal care products, like body washes, to provide holistic benefits. - **Aromatherapeutic Cleansing:** The trend of using natural ingredients in body washes to not only cleanse the skin but also provide aromatherapeutic benefits for a sensory experience. - **Balancing Stress and Wellness:** The rise of body care products with adaptogens that help maintain balance in the body and regulate stress responses, providing a holistic approach to wellness. ### Sectors Adopting This - **Personal Care Products:** Incorporating adaptogens in body washes and other personal care products opens up opportunities for brands to offer holistic wellness experiences to consumers. - **Natural Skincare and Beauty:** The trend of using natural ingredients in body washes and skincare products aligns with the growing demand for clean and sustainable beauty options. - **Wellness and Stress Management:** Adaptogenic body washes and similar products fall within the wellness industry, offering solutions for stress management and promoting overall well-being. ## Related on Trend Hunter - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Anti-Aging Body Washes](https://www.trendhunter.com/trends/western-republic-body-wash.md) - [Seaweed-Boosted Body Washes](https://www.trendhunter.com/trends/undaria-algae-body-wash.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md) - [Stress-Busting Adaptogenic Elixirs](https://www.trendhunter.com/trends/unbothered-elixir.md) - [Antioxidant-Packed Body Cleansers](https://www.trendhunter.com/trends/superfood-niacinamide-body-cleanser.md) - [Vitamin-Infused Body Care](https://www.trendhunter.com/trends/goshi-1.md) - [Energize Body Cleansers](https://www.trendhunter.com/trends/energize-body-cleanser.md) - [Mushroom Adaptogen Gummies](https://www.trendhunter.com/trends/mushroom-adaptogen-gummies.md)