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# Energy-Returning Chunky Clogs
Brain Dead's New Energy Absorber Zoccolo Sits on a Vibram Outsole

By Amy Duong | Published 2020-11-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/energy-absorber
References: [hypebeast](https://hypebeast.com/2020/11/brain-dead-energy-absorber-zoccolo-clog-black-vibram-chunky-kyle-ng-fall-2020-hiking) & [wearebraindead](https://wearebraindead.com/collections/fall-20/products/energy-absorber-zoccolo)

Brain Dead recently unveiled a look at its new seasonal collection for Fall 2020 and one of the standout pieces is the Energy Absorber Zoccolo [clog silhouette](https://www.trendhunter.com/trends/birkenstock-clogs) in a black colorway. The brand continues to explore footwear designs and the hiking silhouette brings bold design elements to the brand.

The Energy Absorber Zoccolo sits on top of a chunky [Vibram](https://www.trendhunter.com/trends/deckers-x-lab-enduro) outsole foundation for supportive elements. It is detailed with grooves, nodules, and a tread to offer traction as well. The rest of the clog is made with crepe across the upper with rubber reinforcements around the toe cap. The [heel strap](https://www.trendhunter.com/trends/birki-flow) is made with an elastic grosgrain band to hold the foot in place. This is attached to the upper with silver tonal metal hoops.

Image Credit: Brain Dead

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 30% | Activity: 13% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Chunky Clog Silhouettes:** There is room for innovation in creating chunky clogs with different materials and designs that offer more than just aesthetics.
- **Energy-absorbing Footwear:** There is an opportunity to create footwear technology that absorbs and returns energy with every step.
- **Hiking-inspired Footwear:** Incorporating hiking elements into fashion footwear creates a new trend that offers both style and functionality.

### Industries Being Reshaped

- **Footwear Industry:** Brands can experiment with materials and technology to create innovative and functional footwear.
- **Fashion Industry:** Fashion brands can combine elements of different industries, such as hiking and footwear, to create new and unique styles.
- **Sportswear Industry:** Incorporating energy-returning technology in sportswear footwear can improve athletic performance.

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