# Invigorating Masculine Facial Cleansers The Chiefs Energizing Face Wash Entices the Senses By Michael Hemsworth | Published 2019-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/energizing-face-wash References: [gearculture](http://gearculture.com/goods/chiefs-energizing-face-wash/) & [amzn.to](https://amzn.to/2EdQdR5) The Chiefs Energizing Face Wash is a cosmetic solution for [men](https://www.trendhunter.com/trends/chi-pour-homme) that will help them to start their day off on the right foot by stimulating their senses and cleansing away impurities before heading out the door. The [facial cleanser](https://www.trendhunter.com/trends/detox-face-cleanser) is made with a blend of Yerba mate, peppermint and eucalyptus that will create a cooling effect on the skin, while also stimulating ones sense of smell. The strong yet gentle formula promises to wash away dirt and oil, and will rinse clean to eliminate the occurrence of residue being left on the skin after use. The Chiefs Energizing Face Wash boasts [minimal branding and packaging](https://www.trendhunter.com/trends/gen-z-males), which speaks to the shift towards discreet product container designs as consumers seek out simplicity in their hectic everyday lifestyle. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Discreet Product Container Designs:** Opportunity for companies to create minimal and discreet packaging that appeals to consumers' desire for simplicity. - **Stimulating-senses Cosmetics:** Potential to develop more products, like facial cleansers, that use invigorating ingredients to awaken the senses and provide an energizing experience. - **Gentle-yet-effective Formulas:** Chance for brands to innovate gentle yet powerful cleansers that effectively remove dirt and oil without causing irritation or dryness. ### Who This Affects Most - **Personal Care:** Opportunity for personal care brands to tap into the growing demand for masculine skincare products that offer unique sensorial experiences. - **Packaging:** Potential for packaging companies to design discreet and minimal product containers that align with the trend of simplicity in consumer preferences. - **Beauty and Cosmetics:** Chance for the beauty industry to create innovative facial cleansers that prioritize both effective cleansing and invigorating sensorial experiences for men. ## Related on Trend Hunter - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Refreshing Men's Cleansers](https://www.trendhunter.com/trends/refreshing-cleanser.md) - [Anti-Aging Body Washes](https://www.trendhunter.com/trends/western-republic-body-wash.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Energize Body Cleansers](https://www.trendhunter.com/trends/energize-body-cleanser.md) - [Minty Multifunctional Cleansers](https://www.trendhunter.com/trends/checks-and-balances-frothy-face-wash.md) - [All-in-One Men's Skincare Duos](https://www.trendhunter.com/trends/mens-hair-and-body-wash.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md)