# Energizing Eye Balms 'Spresso by TULA Skincare is Coffee-Inspired and Caffeine-Infused By Laura McQuarrie | Published 2025-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/energizing-eye-balm References: [instagram](https://www.instagram.com/p/DMqFXL3RTG3/) & [tula](https://tula.com/products/spresso-energizing-eye-balm-americano)  Tired-looking eyes and a dull under-eye area are common complaints, but a quick swipe of an [energizing eye balm](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm1) like [TULA Skincare's](https://www.trendhunter.com/trends/h2oasis) 'Spresso promises to instantly refresh and awaken skin. This coffee-inspired formula, infused with caffeine for a boost, launched with a fresh look and in shades like Cappuccino and Americano to deliver "an espresso shot for your under eyes." This cooling and firming formula taps into the power of multi-benefit ingredients like [hydrating hyaluronic acid](https://www.trendhunter.com/trends/hyper-eyes), apple and watermelon, as well as prebiotics and probiotic extracts selected to enhance the smoothness of skin. This versatile formula can be worn over or under makeup, and although it's made to instantly revive a tired-looking eye area, it can also be used on cheekbones, the cupid's bow or collarbone as a highlighter. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 35% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Caffeine-infused Skincare:** Skincare products incorporating caffeine are emerging to provide a revitalizing effect similar to a morning coffee, targeting consumer desires for quick and visible results. - **Multi-functional Beauty Products:** Consumers are increasingly drawn to cosmetics that serve multiple purposes, offering convenience and value without compromising on quality. - **Probiotic-enhanced Cosmetics:** A growing trend involves incorporating probiotics into skincare to improve skin health and resilience, tapping into the wellness market's focus on gut-skin connections. ### Where This Applies - **Cosmetics and Personal Care:** The industry is innovating with multifunctional products that cater to busy lifestyles, fostering demand for items that deliver efficiency and effectiveness. - **Wellness and Health:** Consumers are seeking beauty solutions that align with health and well-being, making the integration of wellness-centric ingredients like probiotics increasingly popular. - **Food and Beverage-influenced Products:** The beauty sector is drawing inspiration from the food and beverage industry, creating products that offer sensory and emotional experiences akin to popular food items. ## Related on Trend Hunter - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md) - [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Instantly Soothing Eye Balms](https://www.trendhunter.com/trends/cool-eyes-eye-balm.md) - [Hydrating Eye-Rejuvenating Gels](https://www.trendhunter.com/trends/aqua-bomb-depuffing.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md) - [Men-Focused Rejuvenating Eye Creams](https://www.trendhunter.com/trends/rejuvenating-eye-creams.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Multi-Benefit Eye Treatments](https://www.trendhunter.com/trends/instant-bright-eye.md)